James Cropper on Muck Rack

James Cropper

  • Senior Video Content Producer, LBC
Belfast, Lincoln, London
As seen in: LBC, Channel 4 News, HuffPost UK, Irish Independent, The Irish Post, PA Media, The Future Laboratory, Global Cosmetic Industry
Writings on identity and belonging across our ever more globalised isles. Views my own. 🗣️ 🇪🇸
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Articles

5 Predictions for Cosmetics Packaging

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By Phil Wild, James Cropper
| Global Cosmetic Industry Verified
The modern consumer is paving the way for a future that is innovative, safe and sustainable. If brands want to keep up, they’ll need to play a meaningful role and deliver products that are in line with this vision. We are living in unprecedented times. The cosmetics industry has to adapt to revised consumer expectations. Even before the COVID-19 crisis, our world was full of disruption; from technology shifts and digitization, to Gen Z and the evolution of consumer preferences.
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The new influences shaping the future of colour forecasting

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By James Cropper
| The Future Laboratory Verified
Catwalks have historically set colour trends, says James Cropper’s Mark Starrs, but in today’s digital-first world a new order of inspiration is coming into play. Fashion has historically been the undisputed champion of style, inspiration and colour trends. The season’s best bets trickled down to the high street, made their way into interiors collections, claimed a stake in brand identity and featured in decisions on packaging.
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Ireland reacts to Catalonia's deceleration of independence

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By James Cropper
| The Irish Post Verified
The Irish government have stated that they will not support the independence claim made by Catalonia last Friday (Photo by Chris McGrath/Getty Images) As the constitutional crisis continues to escalate in Spain following Catalonia’s disputed declaration of independence last Friday the Irish government have confirmed their support for Spanish unity. In a press statement, the Department for Foreign Affairs said “we are all concerned about the crisis in Catalonia.
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