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James Cropper on Muck Rack

James Cropper

  • Senior Video Content Producer, LBC
Belfast, Lincoln, London
As seen in: LBC, Channel 4 News, HuffPost UK, The Irish Post, PA Media, The Future Laboratory, Global Cosmetic Industry
Writings on identity and belonging across our ever more globalised isles. Views my own. 🗣️ 🇪🇸
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Articles

5 Predictions for Cosmetics Packaging

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By Phil Wild, James Cropper
| Global Cosmetic Industry Verified
The modern consumer is paving the way for a future that is innovative, safe and sustainable. If brands want to keep up, they’ll need to play a meaningful role and deliver products that are in line with this vision. We are living in unprecedented times. The cosmetics industry has to adapt to revised consumer expectations. Even before the COVID-19 crisis, our world was full of disruption; from technology shifts and digitization, to Gen Z and the evolution of consumer preferences.
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The new influences shaping the future of colour forecasting

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By James Cropper
| The Future Laboratory Verified
Catwalks have historically set colour trends, says James Cropper’s Mark Starrs, but in today’s digital-first world a new order of inspiration is coming into play. Fashion has historically been the undisputed champion of style, inspiration and colour trends. The season’s best bets trickled down to the high street, made their way into interiors collections, claimed a stake in brand identity and featured in decisions on packaging.
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Irish father and disabled daughter complete the Dublin marathon in inspirational run

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By James Cropper
| The Irish Post Verified
Irish father and disabled daughter complete the Dublin marathon in inspirational run October 30, 2017 , By James Cropper Keith and Alanna Russell in action during the Dublin marathon on Sunday (Photo: Ronnie Russell) AN Irish father has received plaudits for an inspirational run in yesterday’s Dublin marathon in which he pushed his seven year old disabled daughter along the 26.6 mile city course.
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