James Freemantle

I am a content creator with who started out in digital marketing and advertising, but found myself slowly gravitating towards the football industry.

My niche is data-led football betting editorial and social/content strategy for brands in that arena. I am fanatical about football across the globe and consume relevant facts & figures emerging from the world's most popular game with great relish. From there, I repackage those insights so that I can create value for those reading my content.

Right now I live in Cape Town, South Africa and live a predominantly outdoorsy lifestyle. Hiking, trail running and anything to do with the ocean are all passions of mine. I am currently training to run the Lisbon Marathon on October 9th.

Professionally, I freelance as a specialist/enthusiast on topics ranging from football to music and food and plenty in between.