The great wealth transfer is underway, but are leaders paying attention to the right donors? You would think that the Great Wealth Transfer would cause a serious rethinking, if not a jettisoning, of traditional fundraising assumptions, emphases and practices. After all, the GWT constitutes a singular philanthropic “moment,” a 10-to-15 year period in which the largest, wealthiest generation, which holds half of the nation’s wealth, will pass on its assets, mostly to designated heirs.