The Pecan (University of Texas Press, 2013) is lively look at the history of a true American nut, from the primordial Southern groves to the contemporary Chinese marketplace. James McWilliams begins by describing how important the pecan was for Native Americans—to whom an average harvest carried as food value as 150,000 bison. After centuries of harvesting in the wild, the “improvement” process began, and it took less than a hundred years for the pecan to be fully domesticated.
Any company that sells tuna—one of the most popular foods eaten globally—has the option of including a “dolphin safe” label on its product. Monitored by Earth Island International, the label ensures that your tuna was harvested without the use of drift gill nets, which often accidentally trap dolphin. The general idea behind this specialized labeling initiative is simple enough: Consumers should know if one animal species was killed in order for us to harvest another one.
Like many people who pay attention to how food is produced, I've come to abhor factory farming and the environmental and welfare problems that accompany it. My personal choice to eliminate factory-farmed animal products from my diet largely reflects this abhorrence. Where I break from most conscientious consumers is in my decision to avoid meat from free-range animals and other alternative sources. This position hasn't won any popularity contests for me.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".