James Morris on Muck Rack

James Morris

London
As seen in: Medium, MSN, Business Insider, Color Research & Application, The Independent (UK), Wiley Online Library, Yahoo Canada, Yahoo News Australia, Yahoo News Malaysia, Yahoo News UK and
@CABR_LSBU post doc: alcohol problems & stigma. OHID clinical alcohol guidelines. Lived experiences of alcohol use & harms. @alcoholpodcast host
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Articles

How Formula E's AI Revolution Is Teaching Road Cars To Manage Energy

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By James Morris
| Yahoo Finance Canada
As a result, the focus has shifted elsewhere. "This means that there’s a lot more focus now on the software as the performance differentiator," James explains. That observation mirrors a broader transformation happening throughout the automotive industry. Increasingly, consumers are choosing vehicles based on software capabilities rather than mechanical specifications.
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How Formula E's AI Revolution Is Teaching Road Cars To Manage Energy

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By James Morris
| Yahoo News Australia
James Morris, Contributor Updated Sat 6 June 2026 at 8:30 am UTC 10 min read Add Yahoo as a preferred source to see more of our stories on Google. The learning from Formula E goes well beyond just the extreme performance of the new GEN4 car. James Morris For decades, motorsport's promise of "race to road" technology transfer has largely centered on hardware.
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How Formula E's AI Revolution Is Teaching Road Cars To Manage Energy

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By James Morris
| Yahoo News Malaysia
For decades, motorsport's promise of "race to road" technology transfer has largely centered on hardware. Better engines, improved aerodynamics, more capable brakes, and increasingly sophisticated batteries have all made the journey from racing circuits to production vehicles. But as Formula E prepares to enter its GEN4 era in 2026, the most important technology transfer may not be a physical component at all. Instead, it could be artificial intelligence.
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