Football practice stalled momentarily on a field in San Jose, Calif., as Johnnie Johnson, a former All-American defensive back at Texas, surveyed his team of Mighty Mites players. The object of his search: a player capable of lining up against his nine-year-old son, Kirk. Most were either unwilling or unable to tackle Kirk, who had evidently inherited some of his father's bruising strength on the field. Until one kid stepped forward. That kid was , Kirk's younger brother by two years.
Rajiv Shah couldn't find the graduate business program he dreamed of while he was in school. So years later, he created his own. In 1985, Shah was armed with a Ph.D. in electrical engineering from Houston's Rice University and on his way to a successful engineering career. But after five years of working in research and development at Texas Instruments Inc., Shah was also acutely aware he needed more than just technical skills to advance his career — he needed a business education.
Doug Lyon and Rich Tlapek launched their careers at Austin-based advertising giant GSD&M, growing brands for high-profile companies such as Frito-Lay, Southwest Airlines and John Deere. But when they grew disenchanted with the advertising industry, they set out to create and market their own brands. Doug Lyon has never been the type to let a good idea go to waste. Lyon launched his career at Austin-based advertising giant GSD&M, growing brands for companies such as Coca-Cola and Southwest Airlines.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".