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Articles by Jami Jennings
5 tips from credit union leaders to help navigate the digital shift for an improved member experience
We recently sat down with three credit union leaders to get their take on their credit union’s journey to a digital-first approach. All were at different stages of their transformation and shared advice for others looking to take that leap. While digital banking is now an expectation, many credit unions must balance modernization with their traditional, relationship-driven service model.
Building a consumer-centric digital ecosystem: The shift toward personalized engagement
The banking industry is undergoing a profound transformation, driven by the dual forces of digital-first strategies and the rise of generative AI. According to IDC, spending on digital transformation is forecast to reach almost $4 trillion in 2027, with artificial intelligence and generative AI pushing investments. As credit unions look beyond the digital-first era, the next significant shift involves prioritizing the consumer’s journey.
Understanding financial behaviors and their impact on your life
Have you ever stopped to consider why people make the financial decisions they make? Probably not. However, understanding the psychological factors that influence financial decisions is more personal than you think. On this episode our host Jami Jennings, VisiFI’s Vice President of Digital Product Management and Member Experience, talks to Cara Macksoud, CEO of Money Habitudes about the concept of financial behaviors.
The future of digital banking: 5 trends shaping the member loyalty race
If you notice fewer people opening the door to your brick-and-mortar credit union branch, your eyes aren’t deceiving you. The future of banking is riding around in pockets and purses. According to a survey conducted by Forbes, over half of Americans prefer to access their accounts via a mobile app or online, and only 29% bank in branches. This migration from face-to-face contact to taps and swipes on a mobile phone is to be expected but can’t be ignored.
Taps, swipes, and stars: Creating a contextual banking experience that performs
Tap here; swipe up: the business of modern banking often happens on your clients’ phones, not your lobby. Digital banking solutions aren’t just a ‘nice to have’ now; they are essential. With each swipe, tap, and star, you have an exciting opportunity to provide a convenient service and build strong, lasting customer loyalty. The opportunity inherent in well-designed digital features led VisiFI to partner with Duke University’s Center for Advanced Hindsight.
Top 5 steps for financial institutions to navigate cybersecurity and compliance
Tune in to this episode for a discussion on the current cybersecurity and compliance landscape confronting financial institutions today. Our host, Jami Jennings, VisiFI’s Vice President of Digital Product Management and Member Experience, talks to Joseph Kirkpatrick, Founder and President of KirkpatrickPrice, an independent information security audit firm, about the critical aspects of a risk management program.
Tales from NACUSO: Finding tech solutions that work for members and staff
As a credit union, your mission is to transform lives by creating trust and a solid financial foundation for growth. Members look to you for guidance to simplify and enhance their financial lives. However, you often find yourself grappling with tech solutions that, instead of easing your workload, lead to hours spent on the phone seeking solutions and widespread frustration.
Empowering financial futures: Innovations in affordable banking
Tune in to our latest podcast with Jami Jennings, VisiFI’s Vice President of Product Marketing Strategy and her guest Blanche Jackson, CEO at Stepping Stones Community Federal Credit Union as they dive into affordable banking initiatives and the big impact they are making in their community.
Charting the path for 2024 success
What does Taylor Swift have to do with credit unions? On today’s episode, our host Jami Jennings, VisiFI’s Vice President of Product Marketing Strategy, and Tom Sakash, Manager of Small Credit Union Initiatives at America’s Credit Unions, reflect on the key takeaways from 2023 and explore strategies for growth in 2024, including Tom’s unexpected connection between Taylor Swift and credit unions.
Emergency savings program – partnering for all the right reasons - CUInsight
It’s a statistic we’ve heard on newscasts and in any number of settings over the past few years. More than 40% of Americans would struggle to find the funds to pay an unexpected $400 expense. So how do you make savings easier and more intuitive for individuals and families? You partner with mission-aligned organizations to develop a meaningful and sustainable solution.
Creating a more personal loan experience through artificial intelligence
Personalizing the consumer experience in a way that doesn’t necessarily involve a person? Say hello to the future of lending technology that brings loans – and members – into the credit union in ways that help cement the relationship.
From rarity to reality: Digital Triple Play is the game changer for credit unions
As rare as it is in baseball, the Triple Play is the new power play for credit unions competing with big-pocketed banks. It delivers greater home team advantage to credit unions by allowing them to reward loyal members with the convenience of Digital Banking, Digital Account Opening and Digital Lending. The timing couldn’t be better.
Evolution or revolution?
There’s no shortage of statistics that tell you that in this age of digital transformation, members and prospective members are often ahead of credit unions in the adoption of digital technology. In addition, the Credit Union National Association (CUNA) Credit Union System Digitization Working Group of 41 industry leaders found that COVID-19 has accelerated members’ expectations for more digital and virtual options.
Enhance Member Experience From the Core
In order to ensure the best possible experience for members, credit unions need a tailored core solution. The member experience is intrinsically tied to a credit union’s growth and retention. The customization, convenience and personal connection that credit unions provide sets them apart from other financial institutions. In order to ensure the best possible experience for your members, your credit union needs a core solution tailored to its specific needs.
How a Cashless Future Could Impact the Credit Union Industry
Expert Opinion Learn four key areas of consideration for credit unions as cash becomes more obsolete. Source: Shutterstock The verdict is in – society is moving toward a cashless future. According to a recent report by Visa, a mere 11% of consumers prefer cash payments to credit. This number will only decrease as members of Gen Z join the workforce and start to make financial decisions in today’s world.
Protecting Your Members From Fraud Through Education
Expert Opinion Learn four strategies for educating members on how they can better protect themselves against ever-changing threats. Educate members on fraud prevention. As technology has continually been integrated into the fabric of society, credit union members have increasingly come under a barrage of fraud threats — 24 hours a day, seven days a week. From phishing emails to scam phone calls, members are only ever one mistake away from compromising their entire identity.
What Financial Consumers Actually Want
Group of happy women enjoying life Since the Great Recession, financial institutions around the world have fought relentlessly to regain consumers’ loyalty, confidence and respect. While institutions have made inroads in building back their credibility, they have consistently struggled to identify and communicate consumers’ needs.
How to Prepare Your Credit Union for a Technological Shift
Technology developments require staff re-training. Fintech innovations have strengthened credit unions’ ability to consistently serve their members’ changing needs. Nonetheless, credit unions cannot grow complacent with the current technological landscape. Rather, they should be actively forecasting what disruptive technology shifts are on the horizon. This is a daunting task with a variety of inherent challenges.
How to Differentiate Your 2019 Mobile Banking Strategy
By Jami Jennings Smartphones fundamentally have altered the way humans socialize, work and conduct business transactions. Whether FaceTiming a loved one or connecting with a startup through their app, smartphones provide opportunities to communicate like never before. Recognizing these efficiencies, 77% of Americans have integrated smartphones into their daily lives.
How Credit Unions Can Use Big Data to Drive Revenue
How Credit Unions Can Use Big Data to Drive Revenue Many of you likely have heard the term "big data" thrown around, but may not be entirely clear on what exactly it means. In short, big data refers to the collection and use of a massive amount of information from a variety of sources that can be analyzed computationally to reveal certain patterns, trends and associations, especially those related to human behavior and interactions.
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