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Jamie Gutfreund on Muck Rack

Jamie Gutfreund

  • Contributor, Forbes
  • Founder, Creator Vision
United States
As seen in: Forbes, Yahoo Canada, Yahoo News Australia, Yahoo Finance, Yahoo Finance Canada, Yahoo Finance UK, Adweek, Fast Company, Flipboard, Ad Age, The Drum and
Turning data & stats into insights & stories/
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Articles

Meta Partnership Ads Hit $10 Billion As Creators Outperform Brand Messages Original

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By Jamie Gutfreund
| Forbes Verified
Advertisers are now spending at a rate of $10 billion a year on Meta’s Partnership Ads, double what they spent a year ago. New research from Agentio explains why. Creators delivering the message outperform the brand on its own. Meta advertising is evolving fast. Partnership Ads, which pair brands with creators, now run at a $10 billion annual rate. Getty Images Agentio, an AI-native ad platform, analyzed $130 million in spend across 65,000 Meta Partnership Ads from 137 brands.
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Cannes Lions 2026: It Was Hot. The Creator Economy Was Hotter

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By Jamie Gutfreund
| Yahoo Finance Canada Verified
CANNES, FRANCE - JUNE 22: Arthur Sadoun, Maurice Lévy and Suzanne Vranica speak onstage during the Celebrating Creativity Made in France talk during Day 1 of Cannes Lions 2026 on June 22, 2026 in Cannes, France. (Photo by Shane Anthony Sinclair/Getty Images for Cannes Lions)Getty Images for Cannes Lions At Cannes Lions Festival of Creativity 2026, AI and the creator economy drew most of the heat. Given the week's record temperatures, that was saying something.
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Adobe’s AI Edge: Turning Solo Creators Into Global Media Brands Original

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By Jamie Gutfreund
| Forbes Verified
Featured in Adobe Firefly’s latest campaign, YouTube creator, Airrack shares how he uses AI to visualize, refine and stress-test creative concepts before committing production time and budget. Photo Courtesy of Adobe For decades, the biggest budgets won. Hollywood studios. Broadcast networks. Fortune 500 brands. Whoever could outspend the competition controlled production, distribution, and culture itself, but that era is ending.
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