As we embark on a new year, sexual wellness is becoming more vibrant, inclusive, and diverse than ever. The Lovehoney Group’s 2025 Sex Trends Report reveals five key shifts that will shape our intimate lives in the year ahead. One which promises to be a transformative period for pleasure, identity, and self-expression. From the rise of sober sex to the exploration of erogenous zones beyond the genitals, here are the biggest sex trends to look out for in 2025.