So of the times and so behind them, Jacob Rees-Mogg has lived a paradox this summer. The Conservative MP’s refusal to apologise for his high birth turned the Marie Antoinette of the Westminster backbenches into a semi-serious candidate for national leadership. Betting exchanges made him second favourite to succeed the British prime minister, Theresa May, as leader of the Tories.
An under-fuelled plane in the middle of the ocean will appear, to any seafarers looking up at it, a picture of stability. It does not drop from the sky so much as glide to its fate somewhere over the horizon. Depending on the candour of the pilot, even the passengers will take a while to realise their vessel is in mortal distress. Politics does strange things to language. Having perverted the neutral-to-pejorative word “radical” to mean good, it has done something similar to “stable”.
Imagine that José Mário dos Santos Mourinho Félix stuck with the business course his mother enrolled him on in his early twenties, when his football career fizzled out. He is now a private equity boss. He barges into a company and raises its performance, discarding orthodoxies and politesse before leaving to repeat the trick elsewhere. Stints in London, a spell in Milan, some tricky years with a famous brand in Madrid: the itinerant career of Davos Man.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".