More than 95% of US households own a smartphone. If that makes you shrug, this will not: daily mobile media usage among kids under eight is nearly 10 times higher than it was in 2011, according to Common Sense’s most recent kids’ media usage survey. “There’s a been a seismic shift in kids’ media use to mobile,” said Jim Steyer, CEO of Common Sense, a nonprofit organization that reviews and rates media. “These devices are shaping everything.
When Phil Graves, a father of three young girls, worked for Deloitte, his days looked a lot like those of many working professionals. He left before the kids were up to commute to work in San Francisco. He raced through his day, and dashed home to make the bedtime crush: bath, bedtime stories, a few sweet snuggles before lights out for the kids, dinner with his wife and a flurry of emails before bed. “All my quality time with my daughters was on weekends,” he said.
Tech companies get a lot of credit for being evolved about supporting working parents. Maternity leave has morphed into parental leave to accommodate both sexes. Mark Zuckerberg’s two-month paternity leave is now practically industry standard. But in the US, the most highly evolved benefit packages now go far beyond this, and big tech firms aren’t the only ones offering them, according to Working Mother’s annual list of the 100 companies with the best benefits.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".