“Careful, or you’ll end up in the poorhouse.” “That kind of move will land you in the poorhouse.”“The Poorhouse.” It’s an expression that’s part of our everyday vernacular, and self-explanatory at that. But there was a time when the threat of landing in the poorhouse wasn’t just a metaphor for being broke. To the people of Ireland who lived during the great potato famine of the mid-1800s, the poorhouse was a very real place and the prospect of ending up there a very scary one.
Years ago (and I mean YEARS ago!) when I attended Guelph University and lived in one of the on-campus housing complexes known as South Residence, I was told that our multi-tiered concrete community had been modelled after the Habitat 67 housing development built for Montreal’s World Exposition of 1967.
We are spoiled here in Canada, with the depth and breadth of our own health care system. As a result, most of us have NO idea what medical care costs elsewhere, and we’ve become pretty blasé about things like travel insurance. In fact 50% of us travel without it. Scary stuff, when you consider that the United States is our most popular travel destination, and has the most expensive medical care in the world.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".