SHOW worked with British shirtmaker Thomas Pink on a new campaign for summer 2022 to showcase the versatility of the classic white shirt. “When is a white shirt Pink?” is the title of the campaign, posed as a question to customers, with the answer being: When it’s by Thomas Pink. Shot by fashion photographer Pelle Crépin, the campaign co-stars 24-year-old Peaky Blinders actor Harry Kirton.