It seems like the label #girlboss is becoming more and more popular , and it’s easy to see why: it’s a self-explanatory, Instagrammable phrase that celebrates women succeeding in the workplace. But spend a few minutes looking up the images, videos, and articles associated with the hashtag, and it becomes clear that being a girl boss is not just about being a hard-working woman: those who use it tend to emphasize a form of success wrapped up in a traditionally feminine style.