It was the ultimate photo op. Thirty-six smiling fifth-graders eating a healthful meal they'd cooked themselves at a picnic table in the First Lady's Garden. The story line was as simple as it was seductive: They came. They planted. They harvested. In three short months, Michelle Obama had accomplished what other food advocates could only dream about. Good food was no longer just virtuous. It was cool. That was easy. Now what? That's the question Obama's food policy team is working on this summer.
First, he was profiled in Men's Health magazine. Then it was People. Now White House assistant chef Sam Kass has taken the first step to small-screen stardom. And by small screen, that means YouTube. On Wednesday, the White House released a video of Kass and Agriculture Department officials readying the South Lawn garden for winter.
Foodies and gardeners swoon over the old-fashioned varieties, but sometimes they can be mealy and bland. The best tomato I ate last summer was not an heirloom tomato. If those don't seem like fighting words, then clearly you do not take tomatoes seriously. In the food world, and in that especially obsessive corner populated by tomato aficionados, heirlooms are the embodiment of all that is good, which is to say they are not perfectly round, perfectly red, and utterly tasteless supermarket tomatoes.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".