Margaret Atwood wrote in an introduction to Brave New World that Aldous Huxley’s dystopian novel had been inspired by a trip to America that left him “frightened by mass consumerism, its group mentality and its vulgarities”. Just think what Huxley would have made of the internet, with its 24/7 pornography and shopping and groupthink so strong that faith in information sources is dwindling. There are many reasons why dystopian novels appear to be having a moment in 2017.
Michael Gove is in a cavernous press room at the Conservative Party conference after unveiling his plans to end the "nonsense” of bad behaviour and improve our schools. Never adopting any expression other than bemused surprise at the most aggressive question, he ends by thanking each journalist by name before being hustled away by his minders. To his friends, this is vintage Gove. He is the "politest man in the western hemisphere" according to one, former Spectator editor Matthew d'Ancona.
Alex Mahon describes herself on Twitter as an “insatiable TV watcher, feminist and mother of 4”. Ask almost anyone else in the television industry about the newly appointed chief executive of Channel 4 and they invariably mention that she is good company and has a PhD in physics, not necessarily in that order.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".