Maybe you’ve tested subject lines or obsessed over optimizing a landing page call-to-action. You greet your customer by first name in emails and track campaigns with UTM parameters. You rejoice when you see lifts in engagement like opens and clickthroughs. But how are these adjustments really affecting your business? Are your customers happier and sticking around?
“Unexplained infertility.” It’s a maddening diagnosis. Infertility is defined as 12 months or more of natural conception attempts for women 35 or younger; 6 months or more of trying in women over 35 years of age. Throw in the “unexplained” and it means that all the basic infertility tests are normal (egg supply testing; imaging to check fallopian tubes and ovary; sperm analysis) and your doctor is left shrugging her shoulders because she can’t put a finger on why you’re not getting pregnant.
Email bombardment is a fact of life. That’s why you can’t send random blast emails and expect a response. Your emails get lost and buried in your customers' inboxes. That’s where triggered lifecycle emails come in. Lifecycle email campaigns work to nab attention and persuade, to talk to people in a way that makes sense to them, with the right message at the right time.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".