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Articles by Janvi Arora
How to Build a Consolidated SEO and AI Visibility Report
Monthly reporting for a portfolio of brands usually means five Search Console exports, three AI visibility screenshots and a slide deck that compares numbers nobody defined the same way. The biggest brand always looks best, the smallest always looks worst, and leadership still cannot tell which one actually improved. A consolidated report fixes that, but only if the brands are measured on the same terms.
How to Learn GEO and Get Certified in AI Search
A client asks whether you "do GEO". Your manager wants someone on the team to own AI search. A recruiter lists "GEO certification" as nice to have. The obvious move is to find a course, pass the assessment and add a badge to your profile. The problem is that there is no universal certification for generative engine optimization. Programs come from course providers, software vendors and training companies, under names such as AI SEO, AEO and GEO, with very different depth.
Top 20 prompts for Winning AI SEO
You have a spreadsheet of AI answers, a Search Console export and a list of pages your team wants to publish. The useful question is what those inputs tell you to do next. A competitor appearing in an answer does not automatically justify another article. A missing mention might need a product-page clarification, a correction to an outside source or no action at all. The prompt you use should help you make that decision.
How to Schedule AI Blog Posts on WordPress Automatically
Your AI tool can produce a week of blog drafts in an afternoon. Getting them onto WordPress, checked and published at the right times, is where the week usually goes. The tempting shortcut is to connect the tool and let it publish straight to live. That is also the fastest way to put a hallucinated statistic, a broken link or a missing meta description in front of readers, with no record of what changed. WordPress already has most of what a safe pipeline needs.
Best Internal Linking Tools for SEO in 2026
Every internal link makes an editorial promise: this page is worth your next click. Automating that decision deserves more scrutiny than a feature list usually gives it. A tool can find two pages that mention the same subject. Deciding whether one belongs in the other takes more context. A reader comparing payroll software needs a different destination from someone trying to correct a payroll error.
Best Tools for Brand Sentiment Analysis, Compared
“The product is excellent, but delivery took two weeks.” A sentiment dashboard might file that review under positive, negative, or mixed. The label matters less than whether your team notices the delivery problem. If the complaint disappears into an overall brand score, the dashboard has made the feedback easier to count without making it easier to use. Choosing a brand sentiment analysis tool starts with knowing whose language you want to understand.
Best Tools for Content Humanization 2026
A rewrite can sound better and say something worse. “May help reduce reporting time” becomes “cuts reporting time.” A customer result loses its date range. A product description acquires a feature nobody approved. The sentences flow, but the editor now has more work to do. That is the challenge behind choosing a content humanization tool. Changing the rhythm of a paragraph is useful when the rhythm is the problem.
Find & Fix Negative Brand Sentiment in AI Answers
An AI answer says your software does not support an integration you launched six months ago. Another describes your support as slow, citing complaints your customer success team is still receiving. Both sound negative. Only one can be addressed by correcting outdated information. That distinction should guide how you find and fix negative brand sentiment in AI answers.
Does llms.txt Help AI Citations? What the Evidence Actually Shows
You can add an llms.txt file to your website in an afternoon. That makes it attractive. It appears to offer a clean technical answer to a difficult question: how do you help AI systems find, understand, and cite your content? The evidence does not currently support that promise. Several studies have found little relationship between publishing llms.txt and earning more AI citations. Server-log analyses also show that most published files receive little or no attention from AI-related crawlers.
Google Demand Gen Performance Playbook
Demand Gen campaigns sit in an unusual position inside Google Ads. They can introduce a product before someone searches for it, but they can also optimize toward clicks, conversions, or conversion value. They run across visual surfaces that behave differently from Search, while still contributing to journeys that may end in Search, Shopping, or Performance Max. That makes Demand Gen easy to misread. A campaign can generate video engagement without producing qualified pipeline.
Guide to Keyword Gap Analysis: Find Missing Keywords and Grow Traffic
A keyword gap analysis works by comparing your site's rankings against competitors' to surface exact search terms you're leaving on the table. Rather than brainstorming topics from scratch, you start from what's already proven to rank somewhere else, then filter that raw list down to the handful of terms actually worth pursuing based on volume, difficulty, and intent.
Tamil Nadu Vs Karnataka: Cauvery Water Dispute
Tamil Nadu and Karnataka are having a dispute about sharing water from the Cauvery River. The leader of Tamil Nadu criticized the Congress-led Karnataka government for not releasing enough water. Tamil Nadu is planning a meeting to decide their next step in the inter-state river dispute on Tuesday. Cauvery Water Dispute History Historically, Tamil Nadu utilized an Excessive portion of the Cauvery’s water, leaving Karnataka with less resources.
From Gurdaspur To Glorious: Rise Of Nimrat Khaira
Nimratpal Khaira also known as Nimrat Khaira born on August 8, 1992, in Batala, Gurdaspur in a Punjabi household, started her singing journey at the age of 7 and completed her schooling from D.A.V school. She graduated in Biotechnology from H.M.V Girls College, Jalandhar and music from Saraswati Music College under the guidance of Karminder Singh.
Confronting Gender Bias in AI: Challenges, Consequences, and Paths Forward
In everyday life, artificial intelligence is being used in more and more ways to influence people’s opinions and behavior in various ways. Its influence extends across diverse sectors, from healthcare to automotive, revolutionizing industries at a breakneck pace. However, amidst this rapid advancement lies a troubling reality: the pervasive gender bias embedded within AI systems.
Winning the Winter Blues
There is no doubt that the arrival of winter can often take us by surprise, as we find ourselves overwhelmed by a time of stress and the hectic nature of trying to complete all of the important tasks before we step into the New year. As well, the winter blues can be hard to get rid of, often leaving us feeling down and out. But we won't let the advent of winter send sadness our way. The good news is that there are several things we can do to stay healthy and happy this winter.
The Top Strategy to Create a Web Analytical Roadmap
It’s almost 2020, and you must have realized how important it is to have a web analytical measurement strategy in place. You must have set aside your time and resources aside for other internet marketing activities like lead generation, social media ads, PPC ads. But web analytics measurement is probably the most important activity among all of these. Since without a web measurement strategy no other activity could provide any desired results. What Can Web Analytics Tell You?
Google’s Core Algorithm Update Rolled in September 2019
On 24th September, 2019, through its Twitter handle, @searchliaison, Google announced that a core algorithm update has been rolled out in September and may take a few days to completely roll out. Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the September 2019 Core Update. Our guidance about such updates remains as we’ve covered before.
Customer analytics versus web analytics: Know the difference
Analytics is part of every marketing strategy today — so much so that it’s hard to imagine a decision-making process which doesn’t involve analytics. With changes in the digital landscape, the interaction of customer and business has taken a new form. Businesses are trying to offer the best customer service and data is what helps them know what’s best. Among such various analysis methods fall two important analytical methods: Customer Analytics & Web Analytics.
Moderate intensity earthquake hits J&K - Times of India
SRINAGAR: An earthquake measuring 4.6 on the Richter scale hit Jammu and Kashmir on Wednesday, a disaster management department official said. No damage to life or property has been reported.The moderate intensity quake was felt at 5.15 a.m. and the epicentre was located 199 km north of Kargil town in the Ladakh region, he said.A major quake measuring 7.6 had killed over 40,000 people on both sides of the Line of Control on October 8, 2005.
India’s worst bus accident claims 57 lives in Telangana - Times of India
HYDERABAD: In the worst bus accident in India, 57 people were killed and 31 others injured, six of them critically, after an overcrowded Telangana State Road Transport Corporation bus swerved off a ghat road and hurtled 30ft down into a valley at Sanivarampet village of Kondagattu mandal in Jagtial district on Tuesday. Among the dead were 39 women, four children and the bus driver.The ill-fated bus belonging to Jagtial depot was jam-packed with 87 passengers.
For his big dream, D K Shivakumar wants hold on Belagavi - Times of India
BENGALURU: It is no secret that Congress leader and water resources minister D K Shivakumar is a chief ministerial aspirant.And this seems to be the focal point of the raging controversy involving the Jarkiholi brothers and Congress MLA Laxmi Hebbalkar in Belagavi, that is causing worry to the Kumaraswamy government .
‘Vulgar’ songs banned during immersions - Times of India
Vadodara: If you are dancing to the tunes of ‘Munni badnaam hui’ during Ganesh immersion day in the city, chances are that the cops will shut down the DJ system.In a bid to crack down on vulgar songs played during Ganesh immersions, police have decided to penalize the DJs playing such music.
Maharashtra: Six killed in collision between tourist bus and car - Times of India
MUMBAI: A private bus collided with a car in Maharashtra's Ratnagiri district on Tuesday, leaving six residents of Mumbai headed to their native place in Konkan for Ganesh festival dead and four others injured, the police said.All the deceased, who were related to each other, were occupants of the car, a police official said.The deceased also including a six-month-old girl.A total of nine people from Mumbai were travelling to their native place in Sindhudurg district in the car when the...
Three bike thieves held in Chennai - Times of India
CHENNAI: The Guduvanchery police on Monday arrested three youths who had stolen two-wheelers parked on roadsides and sold them at cheaper prices. The police recovered 26 stolen two-wheelers, worth Rs 35 lakh, from them.Two of the suspects were nabbed during a vehicle check. The duo -- identified as Palani Thangam, 20 of Kelambakkam, and Vijayakumar, 30, of Guduvanchery -- were riding on a costly two-wheeler.
RRB Group D 2018: Forgot your registration No.? RRB releases link to retrieve ID
NEW DELHI: The Railway Recruitment Board (RRB) today, Tuesday, September 11, 2018, released a link to retrieve the forgotten or lost Group D registration numbers.The registration for the Group D examination had started on February 10, 2018, and closed on March 31, 2018. Chances are that many candidates would have lost or forgotten their registration number.
‘Sexual harassment of maids routine, help rare’ - Times of India
NEW DELHI: “I was sexually exploited by the driver of the house where I was working. I gathered the courage and complained to the woman who had hired me. To my horror, she ignored my complaint and remarked that she trusts the driver since he has been working for long with the family,” said Rani Kumari (name changed), a domestic help in south Delhi . Rani finally quit her job, which she needed to support her family.Another woman said, “My mother’s employer used to make indecent gestures at her.
29 trains cancelled, buses and autos stay off roads in Odisha - Times of India
BHUBANESWAR: Train services were hit and passengers stranded at different railway stations on Monday due to the bandh called by Congress to protest against the rising fuel prices.Congress workers blocked railway tracks at many places including Bhubaneswar, Puri, Sambalpur, Cuttack, Bhadrak, Berhampur, Paradeep, Dhenkanal, Balangir, Titlagarh and Nirakarpur to enforce the bandh.
Trolling cricketers for a series loss in unfair
NEW DELHI. Opener Shikhar Dhawan was attacked along with other Indian cricketers by troll brigade after he shared a picture of him having "fun" on Instagram Here's what the trolls said and why they are unfair:That is not true at all. One series defeat doesn’t mean that Indian cricket team is terrible. On the contrary, it has been the most consistent Test team, that has defeated the likes of Australia, New Zealand, South Africa, etc in the past.
New moms log on for parenting tips; doctors warn against over-reliance - Times of India
PUNE: Nidhi, a 40-year-old marketing professional, was all at sea when she gave birth to her first child. “While close friends who were mothers were extremely supportive and so was the lactation consultant, I could not keep pinging them with every small queries,” Nidhi said. This is when a friend added her to an online group on the Facebook, which turned out to be a boon.Nidhi is not alone.
Normal life paralysed in many districts - Times of India
GAYA: The bandh on Monday brought city life to a near standstill as all private schools and business establishments remained closed. Though open, banks transacted nominal business. Private and public vehicles remained off the roads.
Petrol, diesel price rise hits MSMEs - Times of India
Hubballi: The micro, small and medium scale industries ( MSMEs ) are finding it difficult to bear the skyrocketing fuel prices. With increasing fuel prices raising the expense on transportation , their cost of production too has surged.Vasanth Ladwa, a businessman in PU leather footwear industry , said that usually, any business has no more than 10% profit margin. “However, from January to August this year, the price of petrol and diesel has risen by 17.5 per cent.
HRD ministry minority education panel pitches for national madarsa board - Times of India
NEW DELHI: Members of the HRD Ministry's NMCME have pitched for capturing details of unregistered madarsas in the country and setting up a national-level madarsa board with a suitable system for accreditation to ensure their academic standards.In a recent meeting of the National Monitoring Committee for Minorities' Education (NCME), panel member Afzar Shamsi recommended that the data of unregistered madarsas be captured."There are two types of madarsas, one which are 'registered' which are...
Antonov AN-124 aircraft lands at Chennai airport with 53.46 tonne of freight - Times of India
CHENNAI: The Chennai airport on Sunday received a giant Antonov AN-124 aircraft operated by a Russian freight company Volga-Dnepr Airlines.The plane landed here with 53.46 tonne of machinery from Xi'an Xianyang in China. The whole freight was unloaded and had to be carried on 13 trucks.This is first time an An-124 aircraft is landing here with considerable amount of payload.
Jamuna, one of the oldest lioness in the country, dies - Times of India
BHOPAL: Jamuna , the 26-year-old lioness, died at Van Vihar National Park rescue centre on Sunday. One of the oldest lioness in the country, she died due to old age.According to park officials, the lioness was brought to Van Vihar on July 1, 2010 from Bilaspur, Chhattisgarh. The feline was rescued from Rajmahal Circus at Korba when it was 18-year-old and brought to Van Vihar. She was kept under special observation because of her old age and provided vitamins and minerals along with food.
How to Implement Hotjar in Google Analytics?
Data playing God these days, especially in the virtual space, a collection of data, for various reasons has become a vital need for planning and strategizing. Every business is customer dependent and therefore understanding customer behavior is of the essence.Moreover, with businesses owning websites, they do need their web traffic to generate business for them.
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