In my upcoming Sex and the City book, I’m hoping to start each chapter with a real-life anecdote from someone who watched and felt it changed his or her life in a large or small way. The idea is for these anecdotes to be smaller versions of my introduction, in which I am telling my own story about how I left my fiancé partly because Sex and the City showed me the potential of single city life that I was missing out on by settling down with the wrong person.
Used to be when Sex and the City fans encountered the old “Which character are you?” question, they overwhelmingly chose Carrie. Anyone who didn’t shyly copped to being a Charlotte, for the most part. The boldest among us chose Samantha. Very few chose Miranda. I guess because we didn’t want people to know we were smart, or something? No use in analyzing it now, because great news! Miranda is quietly experiencing a mass reconsideration and coming out on top.
In I'll Have What She's Having, journalist Erin Carlson goes behind the scenes to tell the story of Nora Ephron and how she reinvented the rom-com through her trio of instant classics: When Harry Met Sally, Sleepless in Seattle, and You've Got Mail. But in the process, Ephron also remade herself – from a tough, suffer-no-fools Manhattan journalist to a fierce and unflinching Hollywood power player with the clout to get her movies greenlit … all while redefining romance for an entire generation.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".