Then: The Mouseketeers’ red-headed spitfire, Doreen Tracey (in the middle of this group shot, just below Bobby) had been studying dance at her parents’ own Hollywood studio when the call went out for potential Mouseketeers. After acing her auditions, she became one of the core Red Team members who were featured prominently. She grew to be one of the most popular Mouseketeers with girls and, especially, boys, becoming something of a pin-up during a post-Mouse Club tour to Australia.
While normal people can just gobble up the gossipy insider narrative of Trump’s disastrous White House in Michael Wolff’s monstrous hit book Fire and Fury, we journalists can’t help noticing something else: How on Earth did this guy get this much juicy access? I go through months of painstaking courtship with hoards of publicists to secure the interviews I want for my books, which simply tell the history of television shows.
I speak to crowds often when I’m promoting a book, and I think I’ve gotten pretty good at it. But I used to rank public speaking as one of my biggest fears after an unfortunate experience with “extemporaneous speaking” my freshman year of high school. (We had to pick a word out of a hat and immediately speak about it for 60 seconds. I picked the word “symbol,” then stood in front of the class for 60 seconds of silence.)
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".