So I’m about to admit something, friend, and it ain’t pretty. In fact, it’s downright UGLY. As ugly as my Instagram grid in 2014…You see, back then, I’d look at other Instagram accounts and wonder how the heck they got followers and how they got people to talk back to them. In a nutshell version of this story, I was jealous. I desperately wanted to get more followers and use Instagram to grow my business, but I didn’t know where to begin.
For years I’ve hid behind perfectly edited videos…and photos…and words. I love creating content and sharing parts of my life, but I also know that I use my online curation as a shield of sorts. I’ll only let you in certain parts of my life. But that’s changing today. I’m experimenting with the idea of documenting my life as a way to invite you into my inner world…I want to share the good/the bad/the fugly as my business grows.
There are two types of people on Instagram. The ones with meh feeds filled with far too many dog selfies and blurry shots of the #OOTD (outfit of the day)…AND the ones that stop you dead in your tracks mid-scroll and make you feel like you just received a postcard from an old friend — with a story written especially for you. THESE are the types of perfectly curated feeds that turn you inside out with awe and maybe a sprinkle of jealousy (totally normal btw).
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".