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Jason Damata on Muck Rack

Jason Damata

Verified
Los Angeles, Venice
As seen in: The Measure
Spirit in a material world. Lover-Fighter. Caring more, giving a F$ck less. Founder-Fabric.Media, FabricstudiosLA & Publisher @TVREV, alum @CSPAN
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Articles

Consumer Survey: Short Form Video Habits, Clues About Who Wins In Post-TikTok U.S.

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By Jason Damata Verified
| The Measure Verified
In light of the pending TikTok ban The Measure a research and insights exchange did a survey powered by MX8 Labs, of 1,000+ consumers over the age of 18 about video consumption habits. Here are some of the findings: A Primary Source for 18-24 year olds 44% of people ages 18-24 say they go to TikTok first for video content That’s notably higher than the 26% across all ages who report visiting TikTok first for video.
Open in Who Shared Issue with article?

Meet TikTok's Head of Marketing Science, Jorge Ruiz

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By Jason Damata Verified
| The Measure Verified
The Measure teamed up with OpenAP, CIMM at Cannes to capture this exclusive interview with Jorge Ruiz, TikTok's Global Head of Marketing Science Everyone knows TikTok's platform is among the best things ever invented to match people to interests. Using data, lighting-fast decisioning, contextual interest mapping and real-time signals, TikTok knows what you'll enjoy faster than you can type it or think it.
Open in Who Shared Issue with article?

News Isn't the Pillar of TV You Think it Is

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By Jason Damata Verified
| The Measure Verified
Everywhere you look people are talking about how news and sports are holding up linear. And while that may remain a reason why people say they stay subscribed to pay TV in studies, from a TV ad stand point, you may be surprised. Below is a ranking of TV genres by ad impressions delivered from Oct 1st through yesterday Nov 9th, according to iSpot.tv The sports part is correct, football (NFL + College) are 55% of all ad impressions News?
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