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Articles by Jason Dodge
Paul Kreenis: sinopsis, reparto y cartel
Ruboskizo S.L.·CIF B83121137·Calle de la Palma 7, 1B, 28008 Madrid (España) [email protected]·© 2026 Cines.com v2.121
Exposición colectiva – ‘L’entrada a un bosc’
L’entrada a un bosc, la segunda exposición del ciclo Digues, cosa. Joan Brossa i els poemes objecte, comisariada por Marc Navarro, parte de dos poemas objeto concebidos por Brossa como homenajes que funcionan como contra-monumentos. La muestra reúne obras escultóricas, fotográficas, fílmicas y sonoras que reflexionan sobre la memoria, la permanencia y la ausencia desde una mirada alejada de la épica monumental.
Making Industry Landing Pages Engaging for B2B Companies - Whiteboard Friday
Whiteboard Friday | Search Engines | Content Marketing The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Video Transcription Howdy Moz fans. On this edition of Whiteboard Friday, I'm gonna be talking to you about how we make industry landing pages more engaging for B2B audiences.
What’s your digital marketing crash plan?
In business, we think of a “crash plan” as it pertains to the backup of our critical infrastructure. Databases and information that need to be connected and backed up in order for us to run our businesses in a global economy. Typically this includes a form of off-premise data backup that allows you to access the information from anywhere.
Site experience matters — especially to Google
First impressions matter. Be it in your personal or professional life, this old adage rings true also as it relates to your website. For many, websites are the opportunity to make a first impression on someone seeking out your company and its services, so of course you want to provide them with a positive experience. This becomes even more important as it relates to your company’s website and to the many updates Google has waiting in the wings.
What you need to know about Google’s decision to ban third-party cookies in 2022
In a recent announcement by Google, the search giant states it no longer will support third-party cookies for Chrome browser users. An announcement of this magnitude has marketers and advertising professionals running for the hills. The changes being proposed by Google are in an effort to create more privacy on the web. Which is a good thing for many of us as individuals browsing the internet, right? The impact it can have on the advertising industry is where the potential issues arise.
Increase website conversions and customer satisfaction
In our fast-paced, information-driven world that we live in, individuals are spending significantly more time online. According to The Next Web, in 2019 there were 4.39 billion internet users worldwide, a stat that has grown by nearly 10% each year. We’re programmed to jump online and seek out answers to our questions and solutions to our problems. Your customers are no different than you in that sense.
Paris Pharmacy Takes Precautions During Covid-19
By Jason Dodge, Pharm.D., Paris Pharmacy Paris Pharmacy is doing it's part in protecting our customers, employees, and community from Covid-19. We are currently offering and encouraging free delivery anywhere in Monroe County as well as curbside pick-up to everyone. We are still allowing customers in the store but are taking extra precautions to maintain 6 feet of space between employees and customers.
Should manufacturers sell directly to consumers?
A customer opens their wallet, ready to make a purchase. The big question is, who are they purchasing from? If you’re a manufacturer, the best answer is you. As mentioned before, many customers find it beneficial to buy direct from the manufacturer. The perception is that it's better for many reasons and one of the biggest factors is brand trust. Much of this goes back to 2016 and older studies on the brands that made the shift toward direct-to-consumer models.
Should manufacturers sell directly to consumers?
A customer opens their wallet, ready to make a purchase. The big question is, who are they purchasing from? If you’re a manufacturer, the best answer is you. As mentioned before, many customers find it beneficial to buy direct from the manufacturer. The perception is that it's better for many reasons and one of the biggest factors is brand trust. Much of this goes back to 2016 and older studies on the brands that made the shift toward direct-to-consumer models.
Send more leads: the digital marketing and sales breakdown
The story typically starts like this. We’re projecting fourth quarter revenue to be down by 35%, which could very well spill over and negatively impact profit in the first quarter of next year. The solution? “We need more leads!” It’s a common phrase often heard among teams looking to increase sales in an effort to grow or gain profitability. The sales team then looks toward the marketing team, which makes lead generation their issue to solve.
Send more leads: the digital marketing and sales breakdown
Jason Dodge. Courtesy BlackTruck Media + Marketing The story typically starts like this. We’re projecting fourth quarter revenue to be down by 35%, which could very well spill over and negatively impact profit in the first quarter of next year. The solution? “We need more leads!” It’s a common phrase often heard among teams looking to increase sales in an effort to grow or gain profitability. The sales team then looks toward the marketing team, which makes lead generation their issue to solve.
Own your local search presence
There are nearly 2 trillion searches being performed on Google every year. That’s approximately 5.5 billion searches that take place every single day. Given the stat that 60% of all searches happen on a mobile device and of those, 50% have a strong local intent, we can argue that nearly every search has some degree of local intent.
Own your local search presence
There are nearly 2 trillion searches being performed on Google every year. That’s approximately 5.5 billion searches that take place every single day. Given the stat that 60% of all searches happen on a mobile device and of those, 50% have a strong local intent, we can argue that nearly every search has some degree of local intent.
The local search landscape
There are nearly 2 trillion searches being performed on Google every year. That’s approximately 5.5 billion searches that take place every single day. Given the stat that 60% of all searches happen on a mobile device and of those, 50% have a strong local intent, we can argue that nearly every search has some degree of local intent.
Using the 2019 'Internet Trends' data to improve your business strategy
Adrienne Wallace, a digital strategist at BlackTruck Media + Marketing, contributed to this post. For those of us who navigate the digital world, the day that Mary Meeker presents the annual "Internet Trends" report is our version of Christmas morning. Meeker presented the highly anticipated report on June 11 at the Vox/Recode Code Conference in Scottsdale, Arizona.
Using the 2019 'Internet Trends' data to improve your business strategy
Adrienne Wallace, a digital strategist at BlackTruck Media + Marketing, contributed to this post. For those of us who navigate the digital world, the day that Mary Meeker presents the annual "Internet Trends" report is our version of Christmas morning. Meeker presented the highly anticipated report on June 11 at the Vox/Recode Code Conference in Scottsdale, Arizona.
Digital advertising surpassing traditional media
It’s finally about to happen. The amount spent on digital advertising will surpass that of traditional media outlets such as television and print in 2019, with a lot of those ad dollars being spent on two major platforms: Google and Facebook. Some might even say it’s a Google and Facebook world and we just live in it. What has changed in the past four years? In 2015, digital ad spends represented half of what was being spent on traditional media.
Digital advertising surpassing traditional media
It’s finally about to happen. The amount spent on digital advertising will surpass that of traditional media outlets, such as television and print, in 2019, with a lot of those ad dollars being spent on two major platforms: Google and Facebook. Some might even say it’s a Google and Facebook world, and we just live in it. What has changed in the past four years? In 2015, digital ad spends represented half of what was being spent on traditional media.
Digital holiday promotion tips
Whether you admit it or not, the holidays are upon us. We’re well into Q4 and looking to close out 2018 on a positive note. For many, the holidays can be a lucrative time of year and we shouldn’t limit our thinking that only business-to-business consumer products and services thrive during this time. There is equal opportunity throughout the holidays for business-to-business organizations to promote as well.
Digital holiday promotion tips
Whether you admit it or not, the holidays are upon us. We’re well into Q4 and looking to close out 2018 on a positive note. For many, the holidays can be a lucrative time of year and we shouldn’t limit our thinking that only business-to-business consumer products and services thrive during this time. There is equal opportunity throughout the holidays for business-to-business organizations to promote as well.
What Market Research Can Learn from Alexa & Siri: Exploring the ways Savvy Consumers have innovated in their lives and how market research practices can follow their lead | WARC
Kantar, a media company, shares tangible examples of ways researchers, marketers, and advertisers alike can tap into innovative consumers and leverage the ocean of data they are generating. Artificial Intelligence (AI) Data management Voice, chatbots Market research quality standards Segmentation theories & ideas Strategy Innovation is impacting every part of our lives, with smartphones making the world available from our pocket with a simple click, swipe or voice command.
Landing pages vs. squeeze pages: Are you driving users to the right place?
There are a number of good reasons that call for a custom landing page. Typically, they are tied to a specific marketing campaign you’re running, geared toward the objective and, hopefully, the desired outcome. But not all landing pages are created equal, which presents us with a good opportunity to discuss what a landing page is vs. a squeeze page, and how to create an ideal landing page for your campaign.
Landing pages vs. squeeze pages: Are you driving users to the right place?
There are a number of good reasons that call for a custom landing page. Typically, they are tied to a specific marketing campaign you’re running, geared toward the objective and, hopefully, the desired outcome. But not all landing pages are created equal, which presents us with a good opportunity to discuss what a landing page is vs. a squeeze page, and how to create an ideal landing page for your campaign. What is a squeeze page?
The Best Order to Visit the Parks on Your Walt Disney World Vacation
The biggest and most important part of planning your Walt Disney World Resort vacation is figuring out which days you are going to which parks. There are plenty of variables to consider when you’re deciding how many days to go to the Magic Kingdom and when, but clearly there is a best way. We want to plan the perfect vacation, and that means setting the perfect tone and tempo for the time you’re there.
Ranking Fireworks Viewing Spots in the Magic Kingdom (with Kids!)
You really can’t ask for a better ending to a day at the Magic Kingdom than watching the Happily Ever After fireworks show. There are a lot of things that can make that ending less-than-magical, like being crammed behind a crowd of people near Casey’s — especially when you have kids that want to see the show.
Site performance influences SEO and users
You stream content whenever you’d like, from wherever you are, from whatever device is nearby. We check Amazon to see if a product is cheaper than our local store because we know we can get it in two days. We’re programmed to go to Google to get answers to our questions or find things near us. It’s also known that a goldfish now has a better attention span than us humans. Why does this matter, and what does it have to do with the performance of a website, you ask?
Site performance influences SEO and users
You stream content whenever you’d like, from wherever you are, from whatever device is nearby. We check Amazon to see if a product is cheaper than our local store because we know we can get it in two days. We’re programmed to go to Google to get answers to our questions or find things near us. It’s also known that a goldfish now has a better attention span than us humans. Why does this matter, and what does it have to do with the performance of a website, you ask?
When the Disney Dining Plan Makes Sense
When you’re planning a Walt Disney World vacation there are four major areas of cost that you always have to consider: Travel, Resort, Park Tickets and Food. While there are many opinions on what resorts are the best, when and how to get to Orlando and how many days of park tickets are best for your vacation; rarely do any of these topics elicit such a hard stance from people on any social media platform as the Disney Dining Plan.
Is your content strategy human-centered?
Adrienne Wallace, a digital strategist at BlackTruck Media + Marketing, and Ashley Bovin, a content strategist at BlackTruck, contributed to this post. One of the underlying principles of our work in search engine optimization is to try to determine why people are looking for what they’re looking for online. We want to understand the searcher’s intent, so we can make it easier for them to find a site.
Is your content strategy human-centered?
Adrienne Wallace, a digital strategist at BlackTruck Media + Marketing, and Ashley Bovin, a content strategist at BlackTruck, contributed to this post. One of the underlying principles of our work in search engine optimization is to try to determine why people are looking for what they’re looking for online. We want to understand the searcher’s intent, so we can make it easier for them to find a site.
The implications of General Data Protection Regulation on businesses
Adrienne Wallace, a digital strategist at BlackTruck Media + Marketing, contributed to this post. Cambridge Analytica and the great Facebook debacle of 2017-18 sure has been an eye-opener for many people and companies, especially those who happen to click through long documents like “Terms of Service” agreements and the like to rush to install an app or just can’t wait to find out “What Harry Potter character are you?” Just what did you agree to anyway?
General Data Protection Regulation implications on businesses
Adrienne Wallace, a digital strategist at BlackTruck Media + Marketing, contributed to this post. Cambridge Analytica and the great Facebook debacle of 2017-18 sure has been an eye-opener for many people and companies, especially those who happen to click through long documents like “Terms of Service” agreements and the like to rush to install an app or just can’t wait to find out “What Harry Potter character are you?” Just what did you agree to anyway?
The implications of General Data Protection Regulation on businesses
Adrienne Wallace, a digital strategist at BlackTruck Media + Marketing, contributed to this post. Cambridge Analytica and the great Facebook debacle of 2017-18 sure has been an eye-opener for many people and companies, especially those who happen to click through long documents like “Terms of Service” agreements and the like to rush to install an app or just can’t wait to find out “What Harry Potter character are you?” Just what did you agree to anyway?
Are You on the Knight Track: Jedi Training Academy | UCF Events
ATTENTION TRANSFER STUDENTS! Come check out what the Student Union Rm 316 has to offer you in this fun, interactive scavenger hunt where the theme this semester is Star Wars. Team up and compete with fellow transfer students in order to find out where the best resources are in the Union as well as who will come out victorious. FREE FOOD, PRIZES and LINK LOOT to attendees!
Credit Battle Plan with FAIRWINDS | UCF Events
ATTENTION TRANSFER STUDENTS! Don't waste time trying to get your personal credit on track alone. Check out the Credit Battle Plan provided by FAIRWINDS Credit Union for a fun, interactive game on the basics and advice. FREE FOOD and PRIZES will be available!
Advising Quick Check for Transfer Students | UCF Events
ATTENTION ALL TRANSFER STUDENTS! Do you have advising questions that weren't answered during Orientation or need help with selecting the right class? If so, come out on Wednesday, August 23rd from 11am - 1pm at Student Union Rm 218 and get those questions answered! Learn more about General Education Requirements Pre-requisities Transfer Credit Equivalencies Major/ Minor Exploration FREE FOOD, PRIZES, and LINK LOOT PROVIDED!
Bagels with Transfer and Transition Services | UCF Events
An exclusive, one-on-one opportunity to come to Transfer and Transition Services (TTS) to meet staff, discover key resources, and connect with fellow transfer students.
4 essential elements of digital ad campaigns
The amount of advertising dollars and demand for digital advertising is increasing at a rapid pace. Of the $924 billion spent on advertising worldwide, an anticipated $154 billion was spent in the digital space. That’s double what had been spent in 2011. The internet is a part of our daily lives, and part of your customers’ lives, too. We all tune in to research, buy and be entertained online. Your customers have evolved from desktop to mobile.
4 essential elements of digital ad campaigns
The amount of advertising dollars and demand for digital advertising is increasing at a rapid pace. Of the $924 billion spent on advertising worldwide, an anticipated $154 billion was spent in the digital space. That’s double what had been spent in 2011. The internet is a part of our daily lives, and part of your customers’ lives, too. We all tune in to research, buy and be entertained online. Your customers have evolved from desktop to mobile.
Retargeting: Stalking your customers or genius marketing?
As marketers we would all love to have a visitor convert into a customer the first time they visited our site. In reality, the journey of a buyer on your site is not that linear and it could take multiple interactions before they convert. That is where retargeting comes into play. What is retargeting? In a general sense, retargeting, aka remarketing, is a marketing tactic that targets users who had previously visited your site.
Retargeting: Stalking your customers or genius marketing?
As marketers we would all love to have a visitor convert into a customer the first time they visited our site. In reality, the journey of a buyer on your site is not that linear and it could take multiple interactions before they convert. That is where retargeting comes into play. In a general sense, retargeting, aka remarketing, is a marketing tactic that targets users who had previously visited your site.
Live chat improves customer engagement
With a constant influx of news at our fingertips, questions that can be answered by search engines and chatter from social networking sites — it's no surprise that many people have short attention spans when browsing the web. Most marketers focus a considerable amount of their time on driving traffic to their site. But all that traffic is not doing you any good if you are not encouraging the user to take action, right?
Key performance indicators for online marketing success
Key performance indicator, or KPI, is often a phrase that gets preached in MBA classes or used in the latest business book targeting the c-suite executive. KPIs can be as simple or complex as you see fit for your organization. Many businesses might even call these success measurements, because that's what they are, with a fancy name associated with them.
Creating engagement through video
Consider this: The average attention span of an adult is eight seconds, and only 28 percent of web content that is 500 words or more is actually being consumed. This includes the local news, social media, blogs and websites, email, phone and text. From the time we get up until the time we go to bed, we are inundated with content. To the point of overload.
Creating engagement through video
Consider this: The average attention span of an adult is eight seconds, and only 28 percent of web content that is 500 words or more is actually being consumed. This includes the local news, social media, blogs and websites, email, phone and text. From the time we get up until the time we go to bed, we are inundated with content. To the point of overload.
What does your website say about your company?
More often than not, your website is a prospect’s first introduction to your brand. Is it a positive experience? When was the last time you looked at your website from an outside perspective and considered how users interact with your brand? What does it say about you or your organization? Setting technology aside for a moment, all websites can be broken down into two main components: content and design. Both of these go hand-in-hand, influencing one another.
What does your website say about your company?
Your company’s website is today’s business card. More often than not, your website is a prospect’s first introduction to your brand. Is it a positive experience? When was the last time you looked at your website from an outside perspective and considered how users interact with your brand? What does it say about you or your organization? Setting technology aside for a moment, all websites can be broken down into two main components: content and design.
Mobile web: Fad or reality?
Throughout the past two years, the digital marketing space has seen an increase in the number of “mobile marketing experts” singing the praises of mobile technology, ranging from apps to mobile-optimized websites. The evolution followed a distinct pattern. At first it was an app. Your company needed an app for the service it was selling. Then we shifted toward mobile-optimized websites that were typically just a watered-down version of your entire site.
Mobile web: Fad or reality?
Throughout the past two years, the digital marketing space has seen an increase in the number of “mobile marketing experts” singing the praises of mobile technology, ranging from apps to mobile-optimized websites. The evolution followed a distinct pattern. At first it was an app. Your company needed an app for the service it was selling. Then we shifted toward mobile-optimized websites that were typically just a watered-down version of your entire site.
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