Jason Quey

Working in the legal field is a mentally stimulating career. It seems there’s something new to learn every day. At Contract Hound, we have the privilege of helping those in legal, finance, marketing, and other departments manage their contracts. One reason our customers love us is that we save them time by never losing track of a contract again. Another way to help out some lawyers was to curate a list of the top lawyers on Twitter. Get plugged into law Twitter.

In the past five years, customer acquisition costs (CAC) have increased by over 50%. Between increased marketing budgets, crowded marketing channels, and higher customer expectations, it’s becoming more expensive to get a new customer. If you want to sustainably scale your customer base, then you need to understand how to keep your CAC low and your profits high. In this article, you will learn how to use surveys to find the optimal strategy to reduce your CAC.

They say it takes 6-12 months for content marketing and SEO to “start working.” Does that seem like a long time for you? It does to me… John Bonini and his team at Litmus took six months before his traffic started to climb: Marcus Sheridan was blogging on RiverPoolsandSpas.com and saw a traffic increase in six months. And that was by posting 2-3 times a week back in the SEO glory-days of years gone bye. AND he was spending a crap-ton of money on PPC. (Do not confuse this with a metric ton.