Jason (Jiehui) Zeng is the CEO and Founder of ShoppeDance and a former Product Leader at TikTok and Alibaba. Consumers today are drowning in an ocean of advertising and promotional content. Unsurprisingly, marketing fatigue is on the rise, with more than half of subscribers expressing a desire for fewer messages—even from brands they've chosen to engage with. The reasons for this aren’t shocking: Ads come too frequently, and they don't feel relevant.