When Jerry Seinfeld started criticising political correctness in comedy a few years ago, some nodded their heads and others rolled their eyes, but nearly everyone was baffled. Why would the squeaky clean, rigorously inoffensive comic even care? The reason, I suspect, is that Seinfeld pays close attention to his audiences, both what they laugh at and how their tastes change. While few think of him as a radical innovator, he has been ahead of the times — or at least someone who catches up fast.
His jokes here have more of a class context, even if it’s one that seems blissfully unexamined. At the Comedy Store in Los Angeles in the late 1970s, comics went on strike for the right to get paid. When Mr. Seinfeld says in his special that he worked for free during the same period, he doesn’t seem bothered by it. In one of his first jokes ever, he discusses the building of the Roosevelt Island tramway in the late 1970s, marveling that New York was building a ride after nearly going bankrupt.
Elevator Repair Service, one of the city’s few truly essential theater companies, has always delighted in a good problem, whether it’s how to dramatize oral arguments from the Supreme Court or stage the famously difficult-to-adapt novel “The Great Gatsby” without sacrificing a word. So it makes sense that when its artistic director, John Collins, decided to direct his first Shakespeare, he decided on “Measure for Measure,” perhaps Shakespeare’s most problematic of problem plays.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".