Having more leads than you can work through feels like a good problem. Hundreds of emails later… and the replies don’t come. So you send more because there are always more names waiting. The list keeps you busy enough to avoid asking why any of those businesses would want to hear from you today. That’s why I was intrigued when Jasper Vanu | Claude for GTM, who’s obsessed with finding useful things to do with Claude, explained how he finds the names on that list with an actual reason to buy now.