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Netflix From Madrid to Upside Down Together with the agency Carmelo y Willy, Netflix turned one of the most regular and overlooked elements of the urban environment into a smart and unexpected media placement. Instead of relying on traditional outdoor formats such as billboards or posters, the campaign used manhole covers to surprise people in the middle of their everyday routines.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
