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Jay Jay Nesheim on Muck Rack

Jay Jay Nesheim

New York
As seen in: ESPN Press Room, ESPN Front Row
PR Chick for ESPN - I arise in the morning torn between a desire to improve the world & a desire to enjoy the world. This makes it hard to plan the day.
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Articles

ESPN Commemorates Women’s History Month with Full Slate of Original Content and Programming throughout March

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By Jay Jay Nesheim
| ESPN Press Room
espnW will kick off the month with the debut of When I Play, an all-female written, produced and directed brand film ESPN will feature distinctive female voices across shows and platforms on March 1 More than 140 hours of live women’s events programming scheduled across ESPN networks for the month Tomorrow, Wednesday, March 1, marks the beginning of Women’s History Month, and espnW will kick off ESPN’s robust celebration with a full slate of dedicated original content and programming built...
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Here's How ESPN's 'Sportsgiving' Spot, Narrated By Stephen A. Smith, Came To Be

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By Stephen Smith, Jay Jay Nesheim
| ESPN Front Row
Vice President, Brand Marketing, Seth Ader, talks about the creation and response to the current “Sportsgiving” marketing spot, in the video above and on various ESPN platforms. How did you come up with “Sportsgiving?” We locked arms with the affiliate distribution marketing team to capitalize on the unique sports calendar that fans were about to experience as a once-in-a-lifetime opportunity to reinforce the value of ESPN within the pay TV ecosystem.
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Michelle Obama to Present the Arthur Ashe Courage Award for Special Olympics Founder Eunice Kennedy Shriver at The 25th ESPYS on ABC on July 12

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By Jay Jay Nesheim
| ESPN Press Room
ESPN will posthumously honor Eunice Kennedy Shriver with the Arthur Ashe Courage Award at The 25th ESPYS Presented by Capital One. The company today announced that former First Lady Michelle Obama will present the award to Timothy Shriver who is the Chairman of Special Olympics and will accept the award on his mother’s behalf. “Eunice Kennedy Shriver was a passionate champion for those with developmental challenges, empowering them to fulfill their highest potential,” said Mrs. Obama.
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