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Jayde Malifa on Muck Rack

Jayde Malifa

Verified
(She/Her)
Sydney
As seen in: Are Media, MSN Australia, NowTo Love, New Idea, WHO, The Australian Women's Weekly, Bounty Parents, Sitchu
Covers:  Entertainment, celebrity, lifestyle, beauty, fashion, health, travel
Head of Digital, Lifestyle @aremedia3 The Australian Women's Weekly, Women's Weekly Food & Bounty Parents

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Jayde Malifa’s Biography

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Jayde Malifa studied a Bachelor of Media (Public Relations & Advertising) at the University of New South Wales before starting her career in Marketing and Communications. Looking to move into media, she joined women's lifestyle publisher Sitchu. Over six years, she made her way from Content Producer to National Editor, where she wrote articles about food, travel, lifestyle, homes, beauty, health and shopping, while leading the editorial strategy for the brand, across print and digital. She is n…

Articles

Watch the trailer for Reese Witherspoon’s Legally Blonde TV show prequel, ELLE

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By Jayde Malifa Verified
| MSN Australia Verified
Open in Who Shared Issue with article?

The menopausal skin advice that is actually wrong and what to do instead

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By Jayde Malifa Verified
| The Australian Women's Weekly Verified
Beauty advice has a long shelf life. The same tips get repeated across magazines, social media, and bathroom conversations for decades, long after the science has moved on or the context has changed. For women in menopause, this creates a particular problem: much of the skincare advice in circulation was developed for younger skin with different hormonal needs. Some of it is not just unhelpful. Some of it actively makes things worse.
Open in Who Shared Issue with article?

The skincare ingredients that actually work for menopausal skin and the ones worth skipping

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By Jayde Malifa Verified
| The Australian Women's Weekly Verified
Skincare shelves have never been more crowded, and the language around ingredients has never been more confusing. For women navigating menopausal skin, this creates a particular challenge: most products on the market were not designed with hormonal skin changes in mind, and the advice that circulates online is often written for a much younger audience.
Open in Who Shared Issue with article?
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Interview

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Have you ever used a typewriter?

Yes, I still have it but haven’t used it in a very long time.

What's your favorite social network?

It’s between Instagram and TikTok.

What's the worst pitch you ever got?

The whole pitch was in the subject line with no press release or assets attached.