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Articles by Jayson Duncan
13 Recommended Online Video Editors for Every Content Creator
As a Fractional CMO, I am always encouraging my clients to publish more and more videos to take advantage of the increased visibility your content and company can get on TikTok, Instagram, and YouTube. In the past, creating videos was costly, but with today’s easy-to-use online video editors, it really has become easy for anyone to start creating compelling videos. That being said, having the right video editing tool can make all the difference.
How to Create a Successful YouTube Channel in 8 Easy Steps
There’s little question that people love YouTube. After all, the platform has developed from a small website famous for cat videos and juvenile pranks into one of the largest social networks in the world. And along with this evolution, YouTube has developed to incorporate educational videos as well as entertainment of almost every type. With that said, some the YouTube channels are very small, with only one or two videos.
The 15 Most Impactful Corporate Videos to Inspire You
Video has gone corporate. Or, more specifically, video has returned to its corporate roots. What do I mean by this? Originally, a video was very expensive to produce, requiring costly cameras, film, and dark rooms. The term “cutting room floor” used to be literal, a place where the film was cut and patched to make the perfect film. Why is this important? Although video started as a very expensive product that involved physical studios, the age of smartphones has made video less expensive than ever.
15 YouTube Video Summarizer AI Tools to Check Out
Video summaries are the fastest way to consume digital content. These AI platforms pinpoint the most important talking points within a piece of content and summarize it in a brief text. Whether you’re a content creator or a casual user, this type of software can save you lots of time, especially when creating summaries of your video for social media or email newsletter or just doing old-fashioned content or competitor research.
How Much Does YouTube Pay You Per View?
This topic is important for influencers who want to better leverage or bloggers who want to become YouTubers. We hear so many stories of so many people making money off of YouTube that it begs the question: How much can you make from your YouTube videos, and more specifically, how much does YouTube pay per view? As you can imagine, there isn’t a straight answer to this question.
YouTube Thumbnail Best Practices: The Definitive Guide
If you’re wondering how to get more views and clicks on your YouTube videos, you need a stellar YouTube thumbnail. In fact, it’s non-negotiable. After all, you’ve invested significant time, creative energy, and money to create a beautiful YouTube video with all the bells and whistles. After watching it for the millionth time, you upload it to your channel and excitingly click on that ‘Publish’ button.
10 Expert Youtube SEO Tips For 2023
YouTube has been around since 2005, but only in the mid-2010s have companies started leveraging the platform properly as an effective marketing tool. Video marketing has become more and more popular, but there are still many marketers who don’t realize the full potential of YouTube as an advertising channel or the power of YouTube SEO.
15 Viral YouTube Shorts Ideas
Whether you’re a professional who makes videos as part of your work, an amateur YouTuber, or even just a viewer, viral videos are often lots of fun. As a professional or a YouTuber, having your videos go viral can be a huge accomplishment. From a marketing perspective, a viral YouTube video means that your brand message is spread widely in a short time.
7 Types of eCommerce Videos Your Website Needs to Increase Sales
Ecommerce videos have drastically grown in popularity due to the content offered in high-quality moving pictures. As a result, Bite-sized, short videos have become more appealing and attractive to buyers. Customers thoroughly enjoy seeing a more in-depth look into a product or service before they commit to buying. Video is a more engaging medium for your ideal consumer than an image alone, and videos are also an excellent option for attracting new potential clients.
Why Companies Should Use Video Production Subscription Services
If your company needs to create a series of videos and save money on production costs, a Video Production Subscription Service is a great way to get the videos you need at a discount. Maybe you need to stay top-of-mind on social media. Perhaps you need to provide training, communicate internally, sell products online, or perhaps you need to create a video sales funnel. A video production subscription can help with all these things and more.
Animated Videos or Real People in Your Online Video? Which is Better?
Videos are useful for explaining a product, service or idea, and there are many different ways to create a video. One of the common questions companies ask about video is regarding using real people or some type of animation. Can I put my own executives on camera if they don’t have any “acting” experience? Are paid actors a better option? What about ditching the idea of real people entirely and going with an animated video?
Jayson Duncan | Social Media and Video | Maximize Social Business
Jayson Duncan is an expert in Video Marketing. Jayson is a filmmaker and the Chief Storyteller of the video production agency Miller Farm Media. Miller Farm Media is an Orange County, California-based video marketing, advertising, and story first video production company that works with small businesses and Fortune 50 companies to help them create videos that inspire, educate, and entertain with strategies to get more likes shares and views.
The Top 42 Video Marketing Statistics for 2022
As we review the video marketing statistics below, you will see that video is a marketing tool that you cannot ignore if you want to market online. You’ll soon be wondering why you aren’t using videos to give your video marketing strategy a boost. Most people agree that video is hot. No matter the subject matter or the forum, videos are literally cropping up all over the Internet.
How to Use Video on LinkedIn for the Best Results
Maybe it is just the company I keep but there has been a lot of talk about using video in social media. While Facebook, Instagram, and YouTube may be dominating the conversation, video on LinkedIn is a great way to get your profile or posts to stand out. There are three places that you can use video on LinkedIn: your profile, LinkedIn Publisher, and updates. You can’t upload video directly to LinkedIn but you can use a video hosted on other sites, such as YouTube.
Best Ecommerce Product Video Formula
One of the things on every ecommerce seller’s “to-do” list is to create an ecommerce product video. Amazon and other online retail partners have given you a place to put product videos for ecommerce on your sales page. They strongly recommend video, even if the implementation is a little weak. There are lots of stats that say others are increasing product sales with video. So, how do you create a video that does more than waste money?
9 Myths Companies Still Believe about Online Video Marketing
Social media changes so fast that, often, what you know about it is wrong the second after you learn it. Video is the most effective form of online content, but online video marketing is also the hardest of all the types of social media content to create. With so much content uploaded to social media each minute, it has never been harder to create content that people actually want to view.
Grow Your YouTube Channel TODAY Using These 10 Tactics and Tips
10 Ways to Grow Your YouTube Channel Today Businesses need to decide how they want to use YouTube. Is it a video storage site or a social media site? Most companies treat it like it’s for video storage. It is ok if this is how you are going to use YouTube, but you can’t grow your YouTube channel if you are using it this way. The Internet is over saturated with information. It is hard to get anything that you create and put online found and YouTube is no exception.
Using Animated Video in Social Media
Animated video has become very popular online. It is a very good tool that your company should consider. One thing to note about animated videos is that they should never be a substitute for using real people in your videos. Using real people in your video gives the viewer someone to connect with. People will often tell me that they don’t want to be on camera; which I understand, but a good video production company knows how to make even the worst person on camera look good.
The Power of Emotion in Online Video
People make buying decisions based on emotion, not based on how rational it is. Any worn-out parent who has had to deal with a whining child in the supermarket check-out line knows the intense emotional reaction that enticing sugary treats can evoke in a toddler. Kids are not the only ones who make buying decisions based on emotion. I have a Hot Rod in my garage for the same reason.
Upcoming Changes to YouTube You MUST Know
YouTube recently announced a host of new features, additions and improvements that will be rolled out through the rest of the year. YouTube CEO Susan Wojcicki made these new, exciting changes the focus of her keynote speech at last month’s Vidcon event in Anaheim California.
Grow Your Personal Brand with Video
Your personal brand isn’t just something you should think about when you need to find a new job. Personal branding is all about your reputation and staying at the top of people’s minds throughout your career. With social media, we can now market ourselves online in a way that was once only available for celebrities and you can do it all from your cell phone.
Tips for Succeeding with Video on the Professional Site
If you call LinkedIn advertising the greatest gift to B2B businesses since direct mail, you wouldn’t be far off. The ability to advertise to people based on their job title is a great marketing and sales opportunity. The addition of a built-in video player in 2017 made LinkedIn even more powerful and it provides a great opportunity for brands. LinkedIn isn’t just for getting a job, it is a great place to connect professionally and share business-related content.
Tips for Succeeding with Linkedin Video
If you call LinkedIn advertising the greatest gift to B2B businesses since direct mail, you wouldn’t be far off. The ability to advertise to people based on their job title is a great marketing and sales opportunity. The addition of a built-in video player in 2017 made LinkedIn even more powerful and it provides a great opportunity for brands. LinkedIn isn’t just for getting a job, it is a great place to connect professionally and share business-related content.
Content Marketing With Video
Content marketing has been around for hundreds of years. Content includes things like white papers, books, demos, literature, just to name a few. Think about it. When you were a kid, how many cartoons where just content marketing aimed at getting you to ask your parents to buy toys? Thanks to the internet, we have more tools available to us to distribute content marketing now than ever before. However, the world is also now full of more noise in the form of content than ever before.
How to Grow Your YouTube Channel in 2018
Businesses need to decide how they want to use YouTube. Is it a video storage site or a social media site? Most companies treat it like it’s for video storage. It is ok if this is how you are going to use YouTube, but you can’t grow your YouTube channel if you are using it this way. The internet is over saturated with information. It is hard to get anything that you create and put online found and YouTube is no exception. There are 300 hours of video uploaded to YouTube every minute and counting.
A Guide to 11 Types of eCommerce Product Videos
I remember a conversation I had with Amazon in 2010 for a client and how important Amazon thought video was, even back then for product sales. Fast forward to today and product video is an even more important part of your conversation optimization strategy for every eCommerce site and with social media. As retailers, we need to use every tool at our disposal to help people make purchasing decisions. A lot of sales are lost due to apathy on both sides of the cash register.
How to Succeed with Video in 2018
While most companies have finally caught on to the idea that a video is a great tool for sales, marketing, and communicating with your internal audiences, many have not implemented a video plan for their company. This is usually due to cost or the fact that they just don’t fully understand what needs to go into a video plan for their video to succeed. In order for a video to succeed, customer experience must be a priority.
Using eCommerce Videos to Increase Product Sales
When selling an eCommerce product online, having a video makes viewers are more likely to purchase your product. Customers who watch 2 – 4 videos before purchasing spend 11.2% more than those that only watch one video. Those that watch more than 4 videos spend 61.4% more than those who watched 2-4, according to research by Liveclicker. Product videos are now more important than ever.
3 Video Trends Your Brand Should Jump on Right now
Recently, YouTube announced that the site has 1.5 billion logged in viewers each month. This doesn’t include those who are not logged in; which means the site has even more viewers per month than this number shows. The average viewer watches over an hour of video on YouTube every day. This is a big opportunity for brands to reach even more people.
What Your Brand Needs to Know about 360 Video
360 Video is a video that allows the viewer to see a 360 degree view from the location that the video is recorded. You can see the view from the top of a building and look 360 degrees around as if you were really standing on that building. One of my favorite examples is from Red Bull. Red Bull is a good brand to follow for cutting edge ideas. They take us inside of a Rallycross race: Documentary type footage is the easiest to create of all the different story genres using the 360 video.
How to Get More Views on YouTube
As if creating video wasn’t hard enough, you also need to figure out how to get people to watch your video; which is an art form all on its own. Part of doing this is to make your video is discoverable. The first step to creating videos that get views is creating content people are looking for. The easiest way to do this is to create content that answers people’s questions. This type of video is the easiest to build a YouTube audience around.
How to Maximize LinkedIn with Video
Maybe it is just the company I keep but there has been a lot of talk about using video in social media. While Facebook, Instagram, and YouTube may be dominating the conversation, video on LinkedIn is a great way to get your profile or posts to stand out. There are three places that you can use video on LinkedIn: your profile, linked publisher, and updates. You can’t upload video directly to LinkedIn but you can use a video hosted on other sites, such as YouTube.
The YouTube Ad Crisis: Will Big Brands Kill YouTube?
Advertisers are boycotting YouTube to make a statement. It’s not just a couple of them, either. It’s more than 250 brands. Brands like PepsiCo, Starbucks, Wal-Mart, and McDonald’s have pulled their advertising from YouTube. It has been estimated that it could be costing Google, who owns YouTube, $750 million. Others have said this controversy won’t really hurt Google because YouTube is only about 10% of the company’s revenue. What happened?
How to Create Effective Calls to Actions for Video
The first challenge, once your video has been completed, is getting people to watch it. The second challenge is getting the viewer to take the action in the video. Often, when I think about calls to action in a video, my mind instantly runs to all the annoying TV commercials that I have seen. “2 for the price of 1!” “And that’s not all! If you buy now, I will personally come to your home and wash your dog!” Extreme examples aside, I think that every video should encourage the viewer to take action.
How Online Video has Changed Because of Facebook Live
As with all social media, live video is changing so fast, it is hard to keep up. Even so, I think it has been surprising to everyone how fast it has moved in the last year. YouTube might be the most shocked because they have been left in the dust when it comes to Even so, I think it has been surprising to everyone how fast it has moved in the last year. YouTube might be the most shocked because they have been left in the dust when it comes to live video.
Who is Watching Your Video on YouTube?
There have been a lot of assumptions made about YouTube’s audience over the years. The main assumption is that the primary viewers of YouTube videos are millennials. While millennials do watch a lot of online video, some new information from Think with Google shows that from 2015 to 2016, the amount of time spent on YouTube by adults 55+ has tripled. During that same time, YouTube viewership grew 40% faster among adults 35+ than among adults overall.
YouTube Updates and How to Best Leverage Them as a Brand
All social media platforms are constantly making updates to hopefully make their platforms better. YouTube is no exception. Recent changes to YouTube are good news for brands wanting to connect with viewers. One mistake some brands make on YouTube is thinking like brands instead of thinking like members of the community. Brands need to be more human and speak with one single voice on YouTube. These updates to the YouTube comments feature can help brands be part of the of the conversation.
Using YouTube for Lead Generation
The majority of companies are not using video in any way that provides any real ROI. Just to clarify, simply knowing the number of people that clicked on your video is not a measurement of ROI. It’s just a measurement of the number of people who clicked the button to watch video. From that data, it isn’t clear how much of the video they watched. Using YouTube for Lead Generation isn’t for the faint of heart, and it isn’t the sort of thing that you should assign to an intern.
How to Make a Video the Right Way Using Your SmartPhone
Social media has made getting your video out to an audience more attainable than ever before. Smartphone cameras have made video recording easier than ever. However, that being said, smartphone video isn’t right for every company. The more professional your brand, the more professional your video needs to look. If you are a YouTuber, a blogger, or a ‘mom and pop’ brand, such as a local plumber or realtor, cell phone video could work for you.
What I Learned from Creating a YouTube Reality Show
The hardest part of creating a video is figuring out what to create. The next hardest part is bringing that idea back down to reality and making it something you can afford. I have recently launched a new YouTube reality show called “Shoot For Broke.” It is a behind the scenes look at what a video agency goes through creating a video. It follows the struggles of five creative people living the risk and challenges of business.
3 Lies Brands Tell Themselves about Video
Creating a video has never been more accessible for brands of all sizes. Unfortunately, this accessibility is part of the problem. People assume that, because it is more accessible, that means it is easy. Many businesses are working on false information when it comes to what they should do for their next video. Just because millennials have grown up with the technology, it doesn’t make them an expert at anything.
How to Get Started With Live Video Streaming
Some people are calling 2016 ‘the year of live streaming.’ They will be saying that for many years to come. Some are saying that live video may even replace the podcast. One thing that 2016 should be known as is the year that live video became a mobile social media tool for everyone. Periscope, Blab, and Meerkat were the front runners in live video streaming on mobile at the beginning of the year.
The Top 5 Video Marketing Updates for the First Half of 2016
Video marketing continues to change at a rapid pace. Brands are starting to learn that there is more to video marketing than just making a video. This may come as a shock to marketers, but a lot of brands are just getting started using video. For these brands, the idea of putting a plan in place has never occurred to them beyond posting to YouTube. We’re halfway into 2016 and here are the 5 things you need to know about video marketing at the halfway point of 2016.
How to Avoid Trouble When Using Drones on Your Next Company Video
Everything looks better from a bird’s eye view. You look younger and the world around you seems almost toy-like. Well, everything except for a bald spot and a dump. A dump doesn’t look good from any angle. Recording video from a bird’s eye view used to only be done by real helicopters with specialized camera gear, but now it can be done with a device that is around $2,000.00. Video footage using a camera drone has become very popular in corporate video and real estate video.
4 Smart Video Marketing Tips for Every Small Business
A little over 10 years ago, video marketing for small business wasn’t really an option. YouTube wasn’t the thing it is now and TV ads were expensive to buy and create. Fast forward and now small businesses with local customers or clients have a great opportunity when it comes to using video because of the rise of social media and social media advertising.
How to Create Product Videos with Impact
Videos for your product are a great tool for B2B and B2C companies. Product videos are useful for increasing product sales and educating people about your product. A report by the company, Animoto, said that 75% of those surveyed found video to be helpful during the research phase of the buying process. 84% of those surveyed said they would like to see more video on retail sites such as Amazon.
7 Tips for Better Corporate Video in 2016
Hopefully, you are using video to spread your company’s message; whether it be B2B or B2C. The data on how effective video content is continues to pile up, according to the CBO of YouTube in his talk at CES 2016. The youngest millennial’s are watching more digital video than TV. In fact, watching video is their top social media activity. The only things they do more than watch video are work and sleep.
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