Amazon has announced its list of 20 finalists to be the new home for its second headquarters, its HQ2. (Though 20 feels more like a longlist than a shortlist, to be honest.) For anyone hoping that Amazon would play urban revivalist and plunk its employees down in some down-on-its-heels third-tier burg, it’s a disappointing list of the usual major-league cities and suburbs.
I gave a talk at NYU’s Studio 20 last month. It’s a review of the year in journalism innovation; I’ve given it at the program’s graduation each of the past four years. It’s a nice opportunity to look back over the past 12 months and see what mattered. I headlined the first section of my talk “OUR FRIENDLY NORTHERN CALIFORNIA OVERLORDS” and went through some of the highs and lows in Facebook’s relations with the news business.
Our old friend Tim Carmody recently revived his email newsletter (and started a Patreon, go give him love), and today’s edition features an interview with the writer Mallory Ortberg, perhaps best known as one of the founders of the late The Toast. Among other things, they talk about Ortberg’s new experiment into subscriber-supported media — migrating her own email newsletter The Shatner Chatner from a free TinyLetter to a paid model, using Substack. (We wrote about Substack in October.)
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".