A retail giant known for its extensive offerings of fishing tackle and indoor aquariums is moving into the Florida Keys luxury hotel market. The entrance to Cheeca Lodge & Spa on the Florida Keys Bass Pro Shops agreed to pay more than $300M to acquire Cheeca Lodge & Spa, a 254-room famed fishing resort off Overseas Highway in Islamorada, from Northwood Investors, Bloomberg reported, citing a source familiar with the transaction.