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Articles by JD Engelbrecht
Bulk emailing: by no means a straightforward and simple affair
Source: © ra2studio 123rf Older than the internet itself, email has stood the test of time and is as relevant today, for both personal and business communication, as it was for the purpose it served some 50 years ago. The ability to use this medium, as we do today, to share information in the form of text, documents, graphics and other rich media is a result of ongoing improvement – an evolution that continues today.
Here's what your marketing leadership should be focused on
Neil Pursey, CEO of Measurebyte Getting these disciplines working together can be a complex process. You probably realise that you're wasting budget and missing opportunities for growth, but you don't know where to start fixing the problem. You're frustrated, and it's because you're not focused on the metrics that matter. A common challenge for companies is the complexity of marketing data - it's unstructured and intimidating to even the most seasoned data engineer.
New privacy, security updates will force marketers to focus on conversion metrics
While email marketers are facing a growing number of obstacles when looking to send out emails at scale, some email service providers are actively pursuing the implementation of multiple solutions which can help ensure that emails reach their intended recipients and that improved analytics allow for better campaign refinements that drive what ultimately matters to the business – sales and retention.
Manufacturing News in South Africa
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5 Tips to selecting an email service provider
Share this with your network Delivering email at scale is a technically challenging endeavour, which is why most businesses turn to an email service provider (ESPs) to deliver messages on their behalf, rather than trying to do this on their own. It is important that the sender domain reputations of both the ESP and the sender are as positive as possible, to ensure receiving email domains and the server trust and accept the content.
5 tips to selecting the right provider to power your email marketing campaigns
By JD Engelbrecht, MD at Everlytic Delivering email at scale is a technically challenging endeavour, and getting it wrong could shut down the entire email communication channel. In fact, this is why most businesses turn to email service providers (ESPs) to deliver messages on their behalf, rather than trying to do this on their own.
Pitfalls of neglecting your email delivery
Email marketers face a myriad of challenges in sending emails at scale and ensuring that as many as possible get read, whilst avoiding the technical pitfalls that may lead to blacklisting and a complete stop of delivery. And the stakes are always high: a 10% lower delivery rate means a similar reduction in sales, people attending an event, and chances of KPIs being hit.
Pitfalls of neglecting your e-mail delivery
JD Engelbrecht, MD of Everlytic. E-mail marketers face a myriad of challenges in sending emails at scale and ensuring that as many as possible get read, while avoiding the technical pitfalls that may lead to blacklisting and a complete stop of delivery. And the stakes are always high: a 10% lower delivery rate means a similar reduction in sales, people attending an event, and chances of KPIs being hit.
Winning the war for inbox attention: Simple strategies to land your Black Friday emails
With leaders and marketing teams starting to prepare for the annual Black Friday and Cyber Monday online shopping bonanza, now is the time to consider how you will differentiate your messaging amid the inevitable barrage of email marketing traffic.
You hate robocalls for the wrong reasons
JD Engelbrecht, MD at Everlytic. Think back to your favourite robocall experience. You probably don’t have one. Last week, at a dinner party, I asked the guests to recall their favourite robocall experiences. It was interesting and thrilling… not quite… nobody enjoys receiving a robocall. I don’t. You don’t either. It is one of the few things people nearly unanimously unite behind. Why do businesses keep using the channel? Is there a better way to use it? Why do people hate it so much?
You hate robocalls for the wrong reasons
Think back to your favourite robocall experience. You probably don’t have one. Last week, at a dinner party, I asked the guests to recall their favourite robocall experiences. It was interesting and thrilling…not quite…nobody enjoys receiving a robocall. I don’t. You don’t either. It is one of the few things people nearly unanimously unite behind. Why do businesses keep using the channel? Is there a better way to use it? Why do people hate it so much?
What analysing 10 billion emails shows business leaders
[PRESS OFFICE] According to the Everlytic 2020 Email Marketing Benchmarks report, email subscribers who have been opening their messages have been more engaged with the content than ever. The Everlytic Email Marketing Benchmarks report is the largest email engagement study in South Africa providing a unique categorised analysis of the billions of emails sent in the country.
Determining the net asset value of your data en route to deploying marketing automation [Sponsored]
Here are the key questions to ask, and processes to follow, before technology implementation. By JD Engelbrecht, MD: Everlytic With many organisations increasingly turning to technology and data to unlock value, it is becoming more important to have a clear understanding of the liabilities and risks associated with data harvesting and data ownership.
How to compete in the 'Trust & Attention Economy' with a budget-friendly data and automation strategy [Sponsored]
Leveraging your data is not a tech problem, it’s about your internal coordination, team, and resources. By JD Engelbrecht, MD: Everlytic As businesses and consumers, we are accumulating data faster than ever before. Today, we have progressed far beyond the human ability to act on the firehose of data that flows through all organisations.
#1: How to compete in the trust & attention economy with a budget-friendly data and automation strategy
[PRESS OFFICE] Leveraging your data is not a tech problem, it’s about your internal co-ordination, team, and resources. As businesses and consumers, we are accumulating data faster than ever before. Today, we have progressed far beyond the human ability to act on the firehose of data that flows through all organisations.
What does POPIA really mean for direct marketers?
Share this with your network Emails, online adverts, database marketing, promotional letters, SMS messaging, phone calls, postcards, websites, flyers, and catalog distribution are some examples of direct marketing strategies.
What does POPIA really mean for SA's direct marketers?
Consumer law and POPIA expert, Elizabeth de Stadler from Novation Consulting and JD Engelbrecht MD of Everlytic, demystify the law for marketers. With South Africa’s Protection of Personal Information Act (POPIA) having officially commenced on 1 July 2020, the clock is now ticking for business leaders and marketers to ensure they remain compliant once the grace period (of one year) is over.
Cracking the privacy paradox: How to future-proof trust in the fast-growing data economy [Sponsored]
By JD Engelbrecht, Managing Director, Everlytic To leverage data and automated communications, marketers have to embrace responsible personalisation. With consumers and businesses alike becoming ever more dependent on digital products, services and partnerships, our digital footprints are growing exponentially. By 2025, the World Economic Forum expects that the amount of data generated daily will reach 463 exabytes – an astronomical figure.
Cracking the Privacy Paradox: How to future-proof trust in the fast-growing data economy
To leverage data and automated communications, marketers have to embrace responsible personalisation With consumers and businesses alike becoming ever more dependent on digital products, services and partnerships, our digital footprints are growing exponentially. By 2025, the World Economic Forum expects that the amount of data generated daily will reach 463 exabytes – an astronomical figure.
SA's email lockdown open rates higher than Black Friday month
While South African business owners scramble to mitigate the devastating economic impact of coronavirus and an extended national lockdown, marketing teams have to adjust quickly to a radically altered business and communications landscape. Photo by Webaroo on Unsplash.com.
Winning the war for inbox attention: Simple strategies to land your Black Friday emails
Taking inspiration from the peppered moth, here's how to stand out in the proverbial internet crowd... Image source: Keila Hötzel on Unsplash With leaders and marketing teams starting to prepare for the annual Black Friday and Cyber Monday online shopping bonanza, now is the time to consider how you will differentiate your messaging amidst the inevitable barrage of email marketing traffic.
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