Jean Gazis

The newest offering from management guru Joseph Pine takes his acclaimed 1999 bestseller “The Experience Economy” a step further. That book foresaw the rise of compelling consumer experiences as drivers of brand loyalty, more than material goods alone. Certainly such experiences have mushroomed over the last 25 years. In “The Transformation Economy,” Pine now argues that experiences are not enough. Consumers want products and services that improve their lives and businesses.

Whether you’re looking for basic principles, deep dives, or inside info from top marketers, these hand-picked books will help you understand what motivates today’s buyers and drives marketing results. Applied Consumer Psychology by Gareth J. Harvey This encyclopedic text by a leading executive and former academic addresses consumer attention, motivation, and personality in marketing and copywriting.

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