There’s a long-standing argument that a microgeneration exists between what is traditionally considered Generation X and Generation Y, the latter of which is more affectionately known as millennials. The crux of the argument is that a certain segment of the population — namely, people born between 1977 and 1983 — had an analog childhood (like Gen-Xers) and a digital adulthood (like millennials).
Millennials are the worst. At least that’s what a plethora of statistics, think pieces, white papers, surveys, social media trolls users and more would have you think. Never mind the deep-seated socio-economic reasons why millennials suck at life. (They’re saddled with student loan debt. They entered the workforce during the Recession when no one was hiring. Or post-Recession when wages were stagnant.) Never mind the fact that — hey! — millennials are getting better.
About a week after my fiancé and I became official homeowners, he received a mail solicitation for something called “MORTGAGE FREE HOME PROTECTION”. (Emphasis not mine.) This “program” would purportedly “guarantee” a mortgage-free home for our family if one or both of us died. The offer came with a small blue card encouraging Teddy to mail back our birth dates, phone numbers, and tobacco-use status, along with the best time to call, in a self-addressed stamped envelope.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".