Maybe you want to start a business. But maybe you don't want to quit your full-time job -- at least not yet. You're trying to find a side hustle, but you're not sure where to start. If you have marketing skills, the following is exactly where you can start. This a guest post from Jake Kurtz, a media professional, digital expert, and writer from Tampa who helps businesses create and distribute helpful, shareable content.
If you work out and use nutritional supplements -- in my case, protein powder and creatine -- then you're familiar with MusclePharm. Unlike many supplement manufacturers, MusclePharm products seem to be everywhere: On the shelves of major brick-and-mortar stores like Costco, GNC, and Vitamin Shoppe, online at outlets like Bodybuilding.com... if you've ever purchased a nutritional supplement, chances are you've at least considered a MusclePharm product.
Finding new ways to look at the same problems is what often sets great entrepreneurs apart; Tim Ferriss is a perfect example. But how do you develop the ability to see -- and act -- on what other people don't? Ferriss was just appointed to the Scribd Author Advisory Council and put together a reading list designed to help inspire entrepreneurs to build their brands from the ground up. (By the way: new users get a free 30-day trial when they join Scribd.)
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".