It is against the law to discriminate against workers older than 40 in hiring and recruitment. But using material provided by our readers through a ProPublica crowd-sourcing effort, we found dozens of companies who bought Facebook ads aimed at recruiting workers within limited age ranges. Some companies said these ads were not representative of their wider recruitment strategies. Others said targeting workers by age was a mistake, and vowed to stop doing it.
In September, an advertisement with the headline “New Approval Ratings For President Trump Announced And It’s Not Going The Way You Think” targeted Facebook users in the United States who were over 40 and labeled as “very liberal” by the technology company. “Regardless of what you think of Donald Trump and his policies, it’s fair to say that his appointment as president of the United States is one of the most…,” ran the text.
At least some people who clicked on this come-on found their computers frozen. Their screens displayed a warning and a computer-generated voice informed them that their machine had been “infected with viruses, spywares and pornwares,” and that their credit card information and other personal data had been stolen — and offered a phone number to call to fix it. Actually, the freeze was temporary, and restarting the computer would have unlocked it.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".