This is a true story of a salesperson named Cindy. You probably don’t know her. On the other hand, you might know her really well. After all, Cindy might be you. Cindy began selling homes in Orlando in 2003. In her early days she had the benefit of a healthy market, and Cindy regularly made her quota without any problems. Over the next several years the Orlando market went bat-crap crazy and Cindy raked in the sales…and the commissions. Then 2007 happened and Cindy’s world unraveled.
“We’re just looking.” “We’re only interested in the lowest price.” “I can get better terms from your competitor.” “Let me think about it and get back to you.”Lies. All lies. Well, most of the time anyway. But why? These people look like fine, upstanding and morally coherent individuals. Why would they lie to me? Try looking at it from a different perspective. Why do you lie? You do, of course.
“Shut up. Just…shut up. You had me at hello.”You can probably name the famous movie and the famous actress who uttered the line. I just wonder if we’ve ever really considered the advice. The salesperson states, “The beauty of this model is that you don’t have to maintain it – ever.”The customer says to himself, “You know what, that’s pretty important. I am here because my last purchase ended up in a maintenance nightmare. The thought of not thinking about taking care of this is really appealing.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".