So you sign up for a seminar or a training session about perfecting your closing questions. The instructor makes it sound so easy. The customer says this, you respond with that. It’s right there on the screen, the perfect script. Easy, follow the script. You, too, can become a hardcore closer! Write hundreds of deals. Make millions of dollars. There’s only one problem. The script is not yours.
By Jeff Shore Last week I had a once-in-a-lifetime experience. I ate (well, dined) at The French Laundry outside Napa, California. How do I explain the French Laundry? If you like your gourmet meal served in 87 micro-sized servings over the course of several days, but you are also into dinner bills that are close in value to that of a Manhattan mortgage payment, you’ve come to the right place.
As I look back at 2017 I can safely say that it was an amazing year of accomplishments. Not just accomplishments for me, but for my team, my clients, our events… the list goes on. It has been a year of new beginnings as we launched The Buyer’s Mind podcast, Closing 2.0 Academy, and The Sales Leadership Academy. We welcomed three new members to the Shore Consulting family, and watched one fly away to pursue her dream after graduating with her Master’s Degree (we love you, Ashlee!).
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".