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Articles by Jeff Stutz
What’s Frequency Capping, Anyway?
Push notifications, email campaigns, and SMS messages can help customers feel informed, appreciated, and entertained. But when they’re sent too often, and they can become a reason to opt out and disengage. That's why frequency capping is the secret weapon of strategic customer engagement teams.
How Cross-Channel Engagement Is Changing the Digital Landscape
In today's world, your consumers have the opportunity to interact with multiple channels and multiple devices, but they still expect a seamless connected customer experience no matter how they’re choosing to engage. Given that, one question has become increasingly essential for marketers: Are you using the right channel at the right time to deliver the right message? Remember when email was the only digital channel brands used to engage with their customers?
Understanding Dynamic Content Personalization
We all know personalization is important, but it can be a challenge to execute it at scale quickly enough to maximize the value of your messaging. That’s where dynamic content personalization comes in. Here’s how tools like Braze Connected Content can work for you. At this point in the evolution of marketing, the importance of personalization should come as no shock to anyone.
How Braze Built Support for Snowflake Data Sharing
Without data, modern marketing doesn’t work. Companies with poor data management aren’t just missing key insights; they’re also making it almost impossible for themselves to compete in today’s customer-first marketing landscape. That’s because the key tools at marketers’ disposal—audience segmentation, messaging personalization, and behavior-triggered outreach—all require smart data collection and management to work effectively.
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