A report just out from Kearney about the mindset of consumers shows that many people feel alienated as they navigate their way through the current marketplace. Consumers crave community, but only 25% of them indicate they have a sense of belonging on a daily basis. “Community is a counterpoint to fragmentation,” said Katie Thomas, lead of the Kearney Consumer Institute and author of the study “The Disconnected Consumer,” which focuses on the concept of brand communities.