Jen Barrell

What is a content strategy? A content strategy is a full company document that illustrates how the content your organization creates will impact every facet of the business. Your strategy will provide a holistic view of where you as an organization want to go and how your content will help you get there. Successful content marketing is more than just publishing a blog post here and there, crossing your fingers, and waiting for the website traffic to come rushing in.

September 28th, 2020 min read When people are getting ready to make a purchase — regardless of what they’re buying — the same thoughts run through their heads. Every buyer wants to know that he is getting a great product or service for a great price. Today, that means that buyers will search the internet for information before they buy, looking to verify the quality and cost of what they’re purchasing. Your business is no different.

October 6th, 2020 min read Content strategies can be a lot like New Year’s Resolutions. You ponder how the year will go and you set a plan for accomplishing your goals. Sure, you’ll have to make some tweaks along the way, but how weird could it really get? In a nutshell, things got weird this year. We’ve all seen (and by now grown tired of) those 2020 memes. OK, maybe I’m not tired of them just yet. Here’s mine.