The Economist has suffered an 11% fall in profits as a result of declining ad revenues, something the publication until recently said it had “seemed immune” to. However, to capitalise on uptick in subscribers, it has increased its marketing budget over the “next few years” in the hopes of stemming further losses. In its annual report, it revealed that less than 20% sales came from advertising, compared with 23% in 2015 and 40% in 2010.
The owner of the Evening Standard and Independent is reported to have made a move to buy the Metro newspaper from the DMGT. DMGT, publisher of the Daily Mail and Mirror, has been considering a sale of the Metro as part of a broader business review. Metro saw a 9% decline in underlying revenues last year to £65m and suffered a 12% fall in operating profit. The newspaper has been valued at between £25 and £35m.
Twitter has said that it has fixed a “bug” that allowed marketers to use its ad serving platform to target users by terms like ‘Nazi’ or phrases like “How to burn jews.”ProPublica found earlier this week that Facebook had advertising categories that allow buyers to tailor their ads for ‘hate speech’ sub-groups in which several thousand users were active. Twitter was later found by the Daily Beast to also allow marketers to target many more users in similar categories and keywords.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".