WPP’s The&Partnership has tapped Havas global creative director Andre Moreira to lead the creative output for Team Toyota, the network set up on the back of the £240m business moving to the agency last year. The agency group set up the dedicated division inside Toyota office last year, having set up the same model for News UK and TalkTalk. It saw the company’s creative, media, digital, content and data analytics for the Toyota brand and Lexus consolidated across 16 European markets.
Grey London (part of the rebranded Valenstein & Fatt) chief operating officer Waybe Brown has departed the agency, and the advertising industry altogether, to join Play Sports Group as managing director. Brown (pictured above, right) was promoted to a newly created chief operating officer role at the London agency following the surprise departures of chief executive Lucy Jameson, managing director Natalie Graeme and chief creative officer Nils Leonard last year.
Unilever has committed to up its brand and marketing investment in the second half of the year as it seeks “accelerated” growth following a “substantial” increase in first-half profits. The Dove and Persil owner has been on an efficiencies drive when it comes to advertising spend following a move to zero-based budgeting, revealing earlier this year that it would slash its ad production by as much as 30% and the some 3,000 agencies it worked with by as much as half in a bid to manage costs.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".