Jen Geoghegan on Muck Rack

Jen Geoghegan

(She/Her)
Calgary
As seen in: Substack
Covers:  Politics, entertainment, sports, lifestyle, motherhood, women's rights.

Interview

What was your first job as a journalist?

My first job as a journalist was creating and managing my own blog, which focused on motherhood and lifestyle. While it’s no longer active, it was a transformative experience that taught me the power of personal storytelling and connecting with an audience. Through my blog, I explored the joys and challenges of motherhood, shared lifestyle tips, and built a community of readers who found value and comfort in my stories. It was my introduction to balancing authenticity with strategy, and it laid the foundation for my passion for crafting content that informs, inspires, and connects on a meaningful level.

Have you ever used a typewriter?

I have never actually used a typewriter, but I did have some beautiful vintage ones as decor at my wedding! There’s something so charming and romantic about those clunky keys and the satisfying “ding” at the end of a line—though I imagine the reality of typing on one might be less glamorous (and more of a finger workout). At the wedding, they became conversation starters and photo props, sparking nostalgia for some guests and confusion for others who couldn’t figure out why they didn’t come with Wi-Fi. While I’m grateful for modern keyboards, the typewriters brought a touch of storytelling magic to the day—without any of the typos you can’t backspace away!

How is social media changing news?

Social media is transforming the way news is created, consumed, and shared. It has made news more immediate and accessible, enabling real-time updates and live coverage of events. Platforms like Twitter and Instagram give journalists and organizations direct channels to reach audiences without relying solely on traditional outlets. However, social media has also blurred the lines between verified journalism and misinformation, making media literacy more crucial than ever.It’s also changing the dynamics of engagement. Stories now compete for attention in crowded feeds, and audience reactions—likes, shares, and comments—can influence what gets amplified. This interactivity gives readers a voice but also pressures news creators to balance integrity with the demands of virality. On the positive side, social media democratizes reporting, giving a platform to underrepresented voices and enabling grassroots movements to gain visibility. Ultimately, social media is both a challenge and an opportunity for journalism, pushing the industry to innovate while staying true to its mission of truth and accountability.

Who's your favorite fictional journalist?

Murphy Brown

What does it mean to be a journalist?

Being a journalist means being a seeker of truth and a storyteller for the public good. It’s about asking tough questions, digging beneath the surface, and bringing clarity to complex issues. A journalist serves as a bridge between events and understanding, ensuring that people are informed, empowered, and able to make decisions based on accurate information. It requires a deep commitment to integrity, objectivity, and empathy—balancing the responsibility of holding power to account with the humanity of telling people’s stories. In today’s fast-paced, information-driven world, being a journalist also means adapting to new platforms and technologies while upholding the timeless principles of fairness and accuracy. Ultimately, it’s about making an impact—shining light on the hidden, giving voice to the unheard, and helping shape a more informed society.

What's the funniest news-related #hashtag you've seen?

The funniest news-related hashtag I’ve seen has to be

How do you prefer to be pitched on stories?

I prefer to be pitched on stories via email, where I can review the details at my own pace. A great pitch is concise, tailored to my interests, and has a clear connection to my audience. Start with a strong, attention-grabbing subject line and follow it with a quick overview of the story’s hook or unique angle. Bonus points if you include supporting data, relevant visuals, or links to additional resources that make the story more compelling. Avoid generic, mass pitches—I value personalization and can always tell when someone’s done their homework. And please, don’t bury the lead—get to the point quickly and let me know why your story matters!

What tools and software do you use to do your job?

To do my job effectively, I rely on a combination of tools and software that enhance my productivity and creativity. Grammarly is a must-have for ensuring my writing is polished and error-free, acting as a second pair of eyes for grammar and tone. I also leverage AI tools to streamline research, brainstorm ideas, and optimize content for SEO, saving time while maintaining quality. For managing social media and scheduling posts, Hootsuite is invaluable—it keeps campaigns organized and helps track engagement metrics across multiple platforms. Together, these tools allow me to focus on crafting impactful, audience-driven content while staying efficient and organized.

What's your favorite social network?

My favorite social network is Instagram because it seamlessly blends storytelling with the power of visuals and words. It offers a unique platform to share compelling narratives through striking images, short videos, and thoughtfully crafted captions. The ability to create Stories, Reels, and carousel posts allows for versatile and dynamic content that can engage a broad audience in an authentic and personal way. Instagram’s emphasis on aesthetics and creativity makes it a powerful medium for building meaningful connections, fostering engagement, and conveying messages that resonate deeply. Whether it’s capturing a moment, sparking a conversation, or inspiring action, Instagram provides a visually driven storytelling canvas that’s unmatched in its versatility and reach.

Who do you wish followed you?

I wish Michelle Obama followed me. Her intelligence, grace, and ability to inspire through her words and actions are unparalleled. As a writer, I deeply admire how she uses storytelling to connect with people, whether it’s through her memoir, speeches, or initiatives like Becoming. Knowing that someone as influential and thoughtful as Michelle Obama values the stories I share would be the ultimate honor—and maybe, just maybe, it would lead to a chance to collaborate or even have a conversation about writing, parenting, and creating meaningful change. Plus, let’s be honest, how amazing would it be to get a like from her on Instagram?

Why did you become a journalist?

I became a journalist because of a deep-seated desire to make sense of the world and tell stories that matter, but becoming a mother added a profound new layer to that purpose. Parenthood made me acutely aware of the world I want to help shape for my children—a world where truth is valued, inequities are addressed, and people are empowered through information. Journalism allows me to contribute to that vision by shedding light on important issues, fostering understanding, and inspiring change. The responsibility I feel as a mother fuels my drive to ensure that the stories I tell and the truths I uncover will help create a better, more informed future for my kids and generations to come.

Did you work for your high school newspaper? If so, what did you do there?

I did not!

What story are you most proud of writing or working on?

The story I’m most proud of writing is about the powerful full-circle moment for women at the 2024 Paris Olympics. This monumental event marks 100 years since women were first allowed to compete in the Olympic Games, which also took place in Paris in 1924. It was an incredible opportunity to explore how far we’ve come in terms of gender equality in sports while honoring the trailblazing women who paved the way a century ago. Through interviews with modern athletes, reflections on the struggles and triumphs of early female Olympians, and analysis of the evolving landscape of women in sports, the story captured the resilience, progress, and continued fight for equality. Writing it was not just an exploration of history but a celebration of the perseverance and achievements of women worldwide—a narrative that inspired me and, I hope, inspired others too.

What advice can you offer to aspiring journalists?

Aspiring journalists should focus on mastering storytelling, cultivating curiosity, and relentlessly seeking the truth. Building a strong network, developing a niche, and adapting to evolving technologies are essential for staying relevant. Upholding integrity and ethical standards is critical in establishing credibility, while embracing lifelong learning ensures growth in a dynamic field. Practice writing regularly, be open to constructive criticism, and maintain resilience to overcome challenges. By combining these skills with a passion for uncovering and sharing impactful stories, aspiring journalists can thrive in their careers.

When's the best time to pitch you?

The best time to pitch me is during business hours, typically between 9 AM and 4 PM on weekdays. I appreciate pitches that are concise, tailored to my interests and expertise, and supported by relevant data or insights. Avoid pitching during weekends or late evenings unless it's a time-sensitive story. Additionally, providing a quick overview of why your story matters and how it aligns with my audience's interests will greatly increase its chances of catching my attention.

What's the best pitch you ever got?

The best pitch I ever received was from a small but passionate entrepreneur who wanted to share their journey of building a sustainable children’s clothing brand. What stood out wasn’t just the product—it was the heartfelt story behind it. The founder, a parent themselves, started the business after realizing the environmental impact of fast fashion and wanting to create a better future for their kids. Their pitch was concise, thoughtful, and aligned perfectly with my interest in storytelling that blends personal passion with broader social impact. They included compelling visuals, real customer stories, and actionable insights about sustainability. It wasn’t just a pitch; it was a narrative that connected on a deeply human level and sparked a piece that resonated widely with my audience.

What's the worst pitch you ever got?

The worst pitch I ever got was a generic mass email that started with “Dear [Insert Name Here].” That was followed by an irrelevant story idea about a product that had absolutely no connection to my beat or audience. The pitch was long-winded, full of jargon, and didn’t even attempt to explain why the story mattered or how it aligned with my work. To top it off, there was no clear call to action—just a vague “let me know if you’re interested.” It was a masterclass in what not to do: impersonal, irrelevant, and ineffective. It’s a good reminder that a great pitch is tailored, concise, and shows an understanding of the recipient’s interests and audience.

What's your favorite drink?

Spicy Margarita!

When you're not at a computer, where are you most likely to be?

When I’m not at a computer, you’re most likely to find me camping under a canopy of stars, skiing down powdery slopes, or simply enjoying quality time with my family. There’s something rejuvenating about stepping away from screens and immersing myself in nature—whether it’s the thrill of a downhill run, the crackle of a campfire, or the quiet joy of a family hike. These moments ground me, fuel my creativity, and remind me why I’m passionate about storytelling—because every adventure, no matter how small, is its own story waiting to be shared. Plus, nothing beats the laughter and memories made when we’re all together, unplugged and fully present.

Aside from your own, what's your favorite publication to read?

My favorite publication to read is Lyz Lenz's Substack, Men Yell at Me. Lenz's writing is fearless, witty, and unapologetically honest, blending sharp humor with incisive commentary on gender, politics, and culture. Her ability to tackle complex and often polarizing issues with such clarity and relatability is both refreshing and thought-provoking. The conversational tone she employs feels personal and engaging, making each piece resonate on a deeper level. Beyond the humor and candor, Men Yell at Me provides a space for important conversations, challenging societal norms and encouraging readers to question and reflect. It’s a publication that consistently delivers both entertainment and insight, making it an absolute favorite.

What's the most common misperception about your beat?

ChatGPT said:The most common misperception about my beat is that storytelling, particularly in content creation and brand communication, is simply about selling or promoting. In reality, it’s about building genuine connections and fostering trust. Many people underestimate the depth of strategy, research, and empathy required to craft narratives that resonate. It’s not just about catchy headlines or beautiful visuals—it’s about understanding audiences on a human level, addressing their needs, and delivering value in a way that feels authentic. Great storytelling goes beyond promotion; it informs, inspires, and creates meaningful relationships between brands and their audiences.

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