Jen Ho

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Open AccessReview by Jen Sim Ho 1, Booi Chen Tan 1,*, Teck Chai Lau 2 and Nasreen Khan 1 1 Faculty of Management, Multimedia University, Persiaran Multimedia, Cyberjaya 63100, Malaysia 2 Faculty of Business and Law, School of Marketing and Management, Taylor’s University, 1, Jalan Taylors, Subang Jaya 47500, Malaysia * Author to whom correspondence should be addressed.

An unprecedented announcement was made yesterday that Patagonia founder Yvon Chouinard and his family have arranged for all Patagonia profits to go towards protecting the planet, effective immediately. While this act alone will not solve the climate crises, it is a big deal - at least for me. As someone who stepped away from the corporate business world last year, burnt out and ready for a new direction, I welcomed the warmth and healing this bit of news brought to my soul.