Jena Warburton on Muck Rack

Jena Warburton

Verified
Miami
As seen in: The Information, The Street, MSN, MSN Canada, MSN Singapore, MSN Money Canada, Yahoo Finance, Flipboard, International Business Times (U.S.), Miami Herald, The Motley Fool (U.S.), The Daily Caller and
Senior Reporter + Editor @TheStreet Formerly @TheMotleyFool @DailyCaller Stuff on biz, sports, cultural inflection points and other unrelated phenomena. #COYS
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Articles

Huge retail chain nears Chapter 11 bankruptcy after harsh closure Original

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By Jena Warburton 
| The Street
Many retailers located inside shopping malls have been struggling in recent years. While Americans aren't exactly curbing their spending habits and shopping less, they're just shopping differently. Part of that change means they're shopping less frequently at traditional malls in favor of outlet malls, discount retailers, or online. This has forced many retailers that focus a majority of their stores in and around malls to rethink their business plan.
Open in Who Shared View Duplicates (30) Issue with article?

See's Candies local rival unexpectedly closing after over 60 years Original

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By Jena Warburton 
| The Street
Most of us probably have a favorite kind of candy. It might be a niche kind that you can only find at your local candy shop, like a cotton candy-flavored lobster-shaped lollipop from Maine, or a maple sugar candy in the shape of maple leaves, which is popular in Vermont. But, by and large, most of us are buying the national brands.
Open in Who Shared View Duplicates (30) Issue with article?

Iconic shoe store makes alarming closure decision after 50 years Original

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By Jena Warburton 
| The Street
If you're selling shoes, you'd better hope you're a massive corporate brand like Nike or Adidas. If not, you're risking obsolescence. Unlike perfume, art, or parts of the high-fashion industry, most mainstream shoe shoppers aren't interested in niche items. They want the latest and most popular styles or brands. And as a shoe seller, if you don't carry these household names, you probably aren't getting sales. RunRepeat conducted a survey on which brands Americans use.
Open in Who Shared View Duplicates (28) Issue with article?
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