Jenn Fulmer

Marketing budgets are often one of the first things to go during a recession, which can be frustrating for marketers who still have goals to meet. In fact, in the second quarter of 2022, marketing budgets shrank by an average of 7%, despite most businesses already underspending. Not only that, but buyers are also watching their wallets, making it tougher to influence their decisions. Good marketing is key to driving sales, but attribution is difficult to measure.

Creating content may be one of the most difficult parts of marketing. It’s hard to brainstorm content ideas that will resonate with your audience the most and how to use content to effectively improve sales. Additionally, you may have a small or non-existent content department and rely on freelancers to understand and communicate your message, which is always challenging. So once you’ve actually got a piece of content that’s working, you probably find yourself looking for ways to keep using it.

Being successful in the construction industry is reliant on solid project management. A good project management software keeps all of your bids, active jobs, and invoices organized to make your business run more efficiently. Construction management software is project management software designed specifically for construction companies to your projects organized and on budget.