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Articles by Jenn Steele
I Like Marketers More than I Like Marketing
Summary After years of running marketing teams, building software for marketers, and sitting in the CMO seat, I realized I care more about making marketers’ lives better than I do about marketing itself. That’s what brought me to Heinz Marketing as President and COO. By Jenn Steele,COO and President at Heinz Marketing “I like marketers more than I like marketing.” I was sitting at breakfast with a couple of fellow CMOs when I said that.
5 Things Only Dragon Con Regulars Understand (A Newbie’s Cheat Codes)
We’ve been coming to Dragon Con for years, and we’ve picked up the lore so you don’t have to spend your first weekend quietly confused. Consider this your decoder ring. Table of Contents Toggle So you finally made it to Dragon Con. You survived the badge line, you figured out the habitrails, and you only got lost between the Marriott and the Hyatt four or five times while trying to find those “sconuts” everyone is talking about. Congratulations, you’re officially one of us now.
Dragon Con All Year Long: Beating the Post-Con Blues Like a Pro
Table of Contents Toggle Okay, let’s be real. It’s been over a month since Dragon Con 2025 wrapped up, and you’re probably sitting there scrolling through your con photos, wondering how you’re going to survive until Labor Day 2026. That post-Dragon Con depression hits different, doesn’t it?
10 Expert Tips to Improve Lead Quality
Quality leads create more conversions. But what exactly does “quality” mean when it comes to leads? Put simply, quality leads are those with a higher likelihood of moving down the sales funnel from awareness to interest to intent to conversion. Finding quality leads doesn’t happen by accident. To achieve this goal, brands need a lead qualification process that effectively pinpoints key characteristics that make potential customers more likely to become loyal buyers.
When Meetings Get Stuck: Getting Past the 'Cork in the Bottle'
You have an agenda. You’re completely prepared. You enter the meeting, start and … nothing’s landing. It’s like you’re speaking another language. You can see you’ve lost your audience. They’ve started asking questions that have nothing to do with the current topic — or even the current meeting. The questions aren’t totally off-topic, but you weren’t planning to address them today.
Detenga los errores: establezca un proceso de revisión que funcione
Este artículo fue traducido de nuestra edición en inglés utilizando tecnologías de IA. Pueden existir errores debido a este proceso. Las opiniones expresadas por los colaboradores de Entrepreneur son personales. Correos electrónicos con errores tipográficos. Anuncios con errores gramaticales. Titulares de sitios web con casos de títulos mezclados. Entradas de blog que simplemente no tienen sentido. Decks de ventas con logotipos de clientes agitados.
Stop the Errors: Set a Review Process That Works Original
Emails with typos. Ads with grammatical errors. Website headlines with mixed up title cases. Blog posts that just don’t make sense. Sales decks with logos from churned customers. All of these day-to-day errors make your growth team look more like a B-team. When building a startup, it’s easy to write errors off as par for the course. But the truth is these mistakes make you look unprofessional and hurt your growth. Prospects will wonder if these errors mean your product is imperfect as well.
How to Avoid Content-in-a-Vacuum Fatigue: The Secrets Marketers Need to Know
PHOTO: Cris Saur Content fatigue. Every marketer is familiar with the phrase, and we all know exactly what it means. There is more content on the web than ever before, and it just keeps coming. Pretty much every company is spewing out copious amounts of content for their niche buyer. Said buyers also have higher expectations than ever, so it can be difficult — if not impossible — to stand out from the crowd.
The Cranky CMO’s Holiday Wish List
PHOTO: Andrew Roberts Growing up, we celebrated both Christmas and Hanukkah in my family. Eventually, I started calling it “Late-December Gift-giving Season” and made some poor, unfortunate soul in the Nordstrom online order department write “Happy Late-December Gift-giving Season” on gift tags. With all the hustle and bustle of the holiday season plus the end-of-year B2B software sales insanity, I’ll admit I end up being a cranky CMO.
Want to Thrive as a Female Exec? Learn to Forgive
PHOTO: Jason Wong I’ve been the most senior woman at a number of companies, and younger women often ask me for advice. I’ve told them to accept that people might think you’re cold, mean or rude if you start making moves to progress in your career. And that if you don't make any moves, people might think you’re “nice,” and you’ll stagnate.
4 Global ABM Challenges All Marketers Share
PHOTO: Franck V. Every spring and fall, we marketing technology pros pack up our business cards, pop-up banners and company swag to head out for what I call “marketing conference season.” With back-to-back-to-back industry conferences around the globe, marketing teams get stretched to the limits ensuring they have the right presence at the right conferences (and get the right ROI in return).
How CMOs Can Tame the Martech Beast
PHOTO: Sergey Petrov / Shutterstock Unless this is the first marketing technology piece you’ve ever read (Hi, Dad!), you’ve seen article after article on the insanity that is the martech landscape. Even worse — if you’ve walked into a marketing department that’s existed for more than a year, you may feel as though all 7,000 plus products in Scott Brinker's infamous landscape somehow crept onto your budget. And who knows how many of those are vital vs. likely to gather dust in a corner?
Madison Logic Launches Journey Acceleration
New York: Madison Logic, account-based marketing (ABM) platform, recently announced the launch of Journey Acceleration™, which allows B2B marketers to target ABM programs to all stages of the buyer journey within ActivateABM, the industry’s only global, comprehensive ABM platform.
Engagio Launches First Engagement-Based Attribution Capability for Measuring Both Marketing and Sales Impact
San Mateo, CA: Engagio, provider of account-based software and solutions, announced Engagement Minute Attribution for Dash, the company’s account based attribution solution. Dash is now the first attribution offering that analyzes the impact of both marketing and sales activity together. Other solutions only track the impact of marketing campaigns and ignore sales and SDR efforts, as well as non-campaign activities, such as lead nurturing and web visits.
IoT Will Transform Commerce | @ThingsExpo #IoT #DigitalTransformation
From personal care products to groceries and movies on demand, cloud-based subscriptions are fulfilling the needs of consumers across an array of market sectors. Nowhere is this shift to subscription services more evident than in the technology sector. By adopting an Everything-as-a-Service (XaaS) delivery model, companies are able to tailor their computing environments to shape the experiences they want for customers as well as their workforce.
The Best Way to Avoid Your Next Business Disaster
What do you do when things in your business go exactly opposite to plan? If your launch goes splat or the marketing campaign that was supposed to make the hockey-stick happen falls on deaf ears, you may find yourself wondering where exactly everything went wrong.
5 Reasons the Best Performers Underestimate Their Value by @jennsteele
Reader Resource Position yourself for growth in 2017—join us live at the Entrepreneur 360™. Flash Sale—save up to $200 on registration. Ends Thursday. Secure Your Seat » A few days ago, a highly-placed executive at a large Bay Area company mentioned to me that he got laughed at when he set his consulting rate for his first client. It was less than 50 percent of what the company expected to pay him. I’ve seen this as a hiring manager as well.
6 Illusions Execs Have About Big Data by @jennsteele
A decade ago, I thought I understood big data. I had worked in information technology for more than a decade and had run a department that handled docs for some of Boston’s more infamous litigation. I remember having to order new drives and storage appliances to handle the gigabytes and gigabytes of documents and emails that our hapless associates had to search and read through.
Bay Area Hiring: Stiff Competition for Mediocre Talent
I was speaking recently to someone who works at one of those famous Bay Area “unicorn” companies. She mentioned that the organization had recently opened a Seattle office, and I asked why.
[Presentation] How to Recruit: A Roadmap for Hiring Managers
[Presentation] How to Recruit: A Roadmap for Hiring Managers Are you lost in the forest of recruitment? Do you sometimes get lost wondering what your next steps should be with a candidate or within your company? We’ve created a presentation to help you! Check it out: You’ll learn… The four main components of successful recruitment What steps you need to take to make the right hire What these steps look like in both large and small companies And more! Let us know what you think!
IoT Will Transform Commerce | @ThingsExpo #IoT #DigitalTransformation
From fitness trackers to connected refrigerators to coffee makers, there is no end to how smart even the most inane technology can become. The Internet of Things (IoT) isn’t just changing how consumers manage their home security or order their coffee filters – it’s revolutionizing the very fabric of commerce. However, according to Gartner, IoT is still in its early days of maturity. Gartner predi...
IoT Will Transform Commerce | @ThingsExpo #IoT #DigitalTransformation
How to Sponsor and Exhibit at @ThingsExpo With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley.
Interviewing With the 'Token Woman'
It’s no secret that the tech scene in Boston, Seattle and the Bay Area is heavily dominated by men. Given the positions I've had in information technology and technology marketing, I’ve been the only woman at countless meetings.Related: The 4 Biggest Myths Discouraging Women From Tech Careers In San Francisco, I’ve even been literally the only woman in a restaurant for lunch, or in a bar for happy hour.
7 Signs Your CEO Needs to Grow Up
Entrepreneur and CultureIQ are searching for the top high-performing cultures to be featured on our annual list. Think your company has what it takes? Click here to get started. I recently completed a two-year stint in the Bay Area working with startups. While I was there, I noticed a widespread phenomenon that I started calling the “Freaky Man Children.” These Freaky Man Children (FMCs) were usually CEOs or other executives who, frankly, never bothered to grow up.
iZombie 1.03 Episode Recap and Review: The Exterminator
Ravi’s Google alert for “Seattle zombie” has done what few of my Google alerts ever do: yielded usable results! A couple of kids have flaunted every cold open trope ever and managed to not get killed after stumbling across a zombie late at night in a deserted industrial area. Ravi sees their pics and convinces Liv that they need to investigate. But first, it’s a couple hours past lunchtime for Liv. The newest addition to Café Morgue is Marvin Webster, a seemingly mild-mannered hit-and-run victim.
iZombie 1.02 Episode Recap and Review: Brother, Can You Spare A Brain
A new iZombie means a new Murder of the Week! This week, our murder victim/afternoon snack is Javier Abano, a prolific local artist who’s known for his colorful nudes and his affairs with his models. He’s found by his wife, Lola, and his best friend/art dealer, Artie (you’d think he would have started going by “Arthur” when he got into the art business, but no). When our heroes arrive on scene, we’re told that Javier was between 6 and 7 pm by having a paintbrush driven into his eye.
iZombie 1.01 Episode Recap and Review: Pilot
Olivia Moore is a young, driven, “I’d hate her but she’s just so goshdarn wonderful,” medical resident with an amazing career path and a gorgeous, perfect fiancé. Well, at least until she unbends just once and attends a boat party on a whim. Said fiancé encourages her to go by saying, “What’s the worst that can happen?” and therefore, what follows for the rest of this show is totally on him.
Marketing Analytics: How Do You Decide What to Measure?
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