Jennie Berry

Markets are messy. Buyers describe their problems in one language, vendors describe their products in another, regulators describe obligations in a third, and practitioners try to hold all of it in their heads at once. Finding trusted market intelligence is hard enough; agreeing on what we’re even looking at is harder still. That’s what a market taxonomy is for: one structure that connects what buyers need to what vendors offer, with regulations and market forces shaping the picture at every level.