14 Mar 2025 By Jennie King, Principal Consultant For any customer, residential or business, experiencing a loss of power is impactful. In fact, it is probably the single most impactful moment they experience as your customer. For at that moment, for those customers, you, as their utility immediately become the #1 thought in their minds. At that moment, nothing else matters to them because when they have no power, neither their home life nor their businesses can function normally.
