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Jennifer Barron on Muck Rack

Jennifer Barron

As seen in: The Globe and Mail, Ad Age, Daily Herald, Lexology, King & Wood Mallesons, Concurrences, Western Horseman
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Articles

The Solution to Fragmented Video Buying

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By Jennifer Barron
| infillion.com
US adults spent nearly seven hours a day watching video in 2025, with more than half of that time on digital channels and formats (eMarketer). Audiences are not choosing between screens. They are moving across all of them, fluidly, continuously, in ways that no single format can capture alone. For advertisers, that creates an enormous opportunity. Video can build reach, earn attention, invite participation, and drive action more than ever before.
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Control, Alt, Relief: Parliament clarifies the merger rulebook

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By Simon Cooke, Jennifer Barron, Caroline Coops, Lisa Huett, Tamara Hunter, Wayne Leach, Christopher Kok, Peta Stevenson, Paula McGrath, Michael Tan, Hannah Dalwood
| King & Wood Mallesons
Further details on these changes are set out below. Non-notifications: voidable by court order, not by operation of law Currently, an acquisition that triggers the thresholds for mandatory ACCC notification is automatically void if it is put into effect (i.e. completed) without notification to the ACCC. This is regardless of whether the failure to notify was intentional or inadvertent.
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Health Advertisers Don’t Need More Data. They Need Better Infrastructure.

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By Jennifer Barron
| infillion.com
The next era of health advertising will be defined by infrastructure, not workarounds. Privacy-safe audiences activated before diagnosis. Premium supply connected to closed-loop measurement. Intelligence that compounds across the patient journey instead of fragmenting across it. This is a different starting point than the one most health advertisers are working from today. Claims-based targeting was built to identify patients after diagnosis. Walled gardens traded transparency for scale.
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